Facebook Conversion API Trigger Not Working? Here's the Fix
Updated June 1, 2023
Testing the Facebook Conversion API in GoHighLevel workflows fails silently when using the built-in test button, causing inaccurate conversion data and wasted ad spend. This guide walks you through the correct triggers, publish process, and lead value settings to get your Conversion API workflow firing accurately.
To ensure effective testing of the Facebook Conversion API in Workflows in GoHighLevel, it is important to avoid utilizing the test workflow button. Instead, save and publish your workflow and employ one of the provided triggers to conduct your conversion testing.
The recommended triggers for testing include input triggers like Form Submission, Survey Submission, Appointment Submission (via the booking widget), or a 2-step order form.
When dealing with appointment-related triggers, it is essential to use the specific trigger “Customer Booked appointment” rather than the general trigger “Appointment.” This distinction ensures accurate functionality with the widget.
If you are utilizing the Purchase event, it is mandatory to include the lead value. However, if you are not using the Purchase event, you have the option to leave the lead value field blank.