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How to use the Workflow Slack Premium Action in GoHighLevel

The Workflow Slack Premium Action feature empowers users to automate message delivery to Slack channels and users, enhancing communication efficiency and fostering team synergy. With three primary functions, it allows for messaging individuals, private channels, or public channels, facilitating seamless collaboration within teams.

Agencies on Any Plan  ($97, $970, $297, $2970, $497, $4970) can access LC Premium Triggers & Actions.

– Once Premium Actions & Triggers are enabled via the Agency settings, EXISTING and New Sub-Accounts will have 100 free executions.

– For agencies to avoid accruing execution costs for EXISTING Sub-Accounts, rebilling will need to be enabled manually for each Sub-Account within the Agency.

– If premium actions are enabled on the SaaS Configurator, new Sub-Accounts generated will automatically be enrolled in LC Premium Actions & Triggers, no further action is required by the agency.

What is the Slack Notification Premium Action?

The Slack Premium Action in Workflows introduces an innovative communication solution tailored for seamless messaging within Slack, a popular platform for team collaboration. This feature empowers users to automate and refine message delivery to designated recipients, whether in private or public channels within their Slack workspace. With an intuitive interface and customizable functionalities, users can effortlessly configure and schedule notifications to suit their communication requirements.

The action offers three main events:

Sending a message to a user: Users can choose from four options to send a direct message to the right person: Assigned User, Custom Email, Internal User, or Slack User. Each option serves a unique purpose in determining the Message’s recipient, ensuring accurate and efficient communication.

Sending a message to a private channel: Users can select a private channel within their workspace to send messages, which will appear as if sent manually by the User who created the Slack integration. This allows for secure communication within a select group of team members.

Sending a message to a public channel: Users can choose a public channel within their workspace to broadcast messages, making information accessible to all workspace members.

What are some excellent Usage cases for this? Who is this useful for?

Workflow Slack Premium Action is helpful for organizations and teams that rely on Slack for communication and collaboration. It helps automate messages and notifications, streamlining the information flow within the workspace. Some good usage cases for this feature include:

  • Project Management: Automatically notify team members when new tasks are assigned, project deadlines are approaching, or tasks are marked as complete. This can help ensure everyone stays on track and knows their responsibilities.
  • Sales and Marketing: Notify the sales team of new leads, opportunities, or closed deals, allowing them to act quickly and efficiently. Marketing teams can also benefit from automated notifications about campaign performance, content publication, or social media engagement.
  • Customer Support: Send automated notifications to the support team when new support tickets are created, escalated, or resolved, ensuring a timely response and efficient issue resolution.
  • Human Resources: Notify HR and relevant team members of employee onboarding, training sessions, performance reviews, or policy updates, keeping everyone informed and engaged.
  • IT and Development: Send alerts to the IT or development team when new bugs are reported, system outages occur, or software updates are released, allowing them to address issues promptly and maintain system stability.
  • Company-wide Announcements: Share important news, updates, or reminders with the entire organization through public channels, ensuring that everyone stays informed and engaged.

What are the benefits of this feature?

Workflow Slack Premium Action offers several benefits to organizations and teams using Slack for communication and collaboration:

  • Improved efficiency: By automating messages and notifications, teams can save time and reduce manual effort, allowing them to focus on more critical tasks and improving overall productivity.
  • Enhanced communication: This feature ensures that important information is shared with the right people at the right time, reducing communication gaps and misunderstandings within the team.
  • Streamlined collaboration: Workflow Slack Premium Action promotes better collaboration by informing team members about project updates, task assignments, and deadlines, helping everyone stay on the same page.
  • Increased accountability: Automated notifications for task assignments, updates, or deadlines encourage team members to take responsibility for their work, leading to better overall performance and accountability.
  • Customization and flexibility: The feature offers a variety of customization options, allowing users to tailor their messages and notifications to their specific needs, making communication more relevant and effective.
  • Real-time updates: Workflow Slack Premium Action enables teams to receive instant notifications about critical events or updates, allowing them to respond quickly and make data-driven decisions.
  • Centralized information: By sending messages to specific channels, this feature helps to centralize information within the organization, making it easier for team members to access and reference important updates and data.
  • Scalability: Workflow Slack Premium Action can quickly adapt to the changing needs of a growing organization, ensuring that communication remains efficient and streamlined as the team expands.

How to use the Workflow Slack Premium Action?

The action offers three main events: 

  • Sending a message to a user
  • Sending a message to a public channel
  • Sending a message to a private channel

 Send Direct Message to a User

You will have four options if the event is Send Direct Message to User.

  • Assigned User – Assigned User of the Contact
  • Custom Email – Add a specific email to search your Slack Workspace for the User and then send out the Message
  • Internal User – Users from your account
  • Slack User – Directly search your Slack Workspace Users by name.

Different Types of User Sources & their use cases

Assigned User (of contact)

This is used to send out notifications for the assigned contact user. In this case, the User’s email (in settings>My Staff> User Info) for the User Assigned to the contact is used to find the Slack user.

Custom Email

This is used for all the cases where you need a dynamic user to send notifications to. The custom email that is filled in is used to find the matching of a Slack user.

This is for all those cases where you do not have the User predefined. Either type in the email or select from a list of custom variables using the custom variable picker. 

Internal User

Use this option to send a message to one of the account users. You were typically used to send notifications to particular users responsible for certain sections of your business. Say, sending out information on a successful opportunity won to your finance head. The email of the Internal User selected is used to find the Slack user here.

Slack User

This is as simple as it sounds. Send a direct message to any Slack user of your workspace. 

Please note:

Slack allows only a limited number of users to be fetched simultaneously. So if you don’t see your user by typing out the name, please hit the load more button. This will keep searching until you have the required user found. If the user is at the bottom of the list, you might have to hit the load more button several times. This is only for the workspaces having more than 1000 users.

Select a User Source

To start, select one of the four User Sources provided. 

Message Content

Insert Message to send Direct Message to a User. 

You can use the extensive custom variable picker to send information about a contact or any CRM-related information.

Send a Public Channel message.

If the event is Send Public Channel Message, you must select which Public Channel you want to send messages to. 

Choose a Public Channel

Select the desired channel to send the Message.

Please note:

Slack allows only a limited number of Public Channels to be fetched at once. So if you don’t see the desired channel by typing out the name, please hit the load more button. This will keep searching until you have the required channel found. If the channel is in the bottom of the list you might have to hit the load more button a couple of times. This is only for the workspaces having more than 1000 channels.

Message Content

Insert Message to send to the Public Channel. 


You can use the extensive custom variable picker to send information about a contact or any CRM-related information.

Send a Private Channel message.

If the event is Send Private Channel Message, you must select which Private Channel you want to send messages to. 

Choose a Private Channel

Select the desired channel to send the message.


Please Note:

It’s important to be aware that when sending messages to a Private Channel, these messages will be sent as the User who created that Slack Integration, not as the Bot. Therefore, it will appear as if it was sent manually by the User itself.

Slack allows only a limited number of Private Channels to be fetched at once. So if you don’t see the desired channel by typing out the name, please hit the load more button. This will keep searching until you have the required channel found. If the channel is in the bottom of the list you might have to hit the load more button a couple of times. This is only for the workspaces having more than 1000 channels. 

Message Content

Insert Message to send to the Private Channel. 


You can use the extensive custom variable picker to send information about a contact or any CRM-related information.

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