How to use Facebook comment automation for Facebook Groups on Workflows in GoHighLevel

The functionality of triggering user comments on a post in Facebook and Instagram extends seamlessly to Facebook Groups as well.


  • To use this feature, Facebook accounts should be integrated.
  • To use the actions in the workflows, the Facebook User comments on a post or Instagram User comments on a post trigger should be available.

How to use this feature for Facebook Groups?

When setting up a workflow, simply select “Add Trigger” to proceed. You’ll find triggers associated with comment automation under the “Facebook/Instagram events” category. Navigate directly to the desired trigger by searching or by scrolling through the category options.

  • Facebook – User comments on a post  
  • Instagram – User comments on a post

1. Go to triggers and select from the available triggers based on your use case.

2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Page.

3. After selecting the Page you have to select the Post Type. Post type can be “Published” or “Custom”

Custom Post – Utilize the ‘Custom’ tab to locate and link posts by inputting either the Facebook post’s URL or ID. Choose ‘Custom’ as the Post type, incorporate the “Post is” filter, and paste the post’s URL into the corresponding field within the Facebook Group settings.

4. After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options “Contains Phrase” and “Exact Match”. Below are some examples to understand these 2 dropdowns better.

5. The first level tracking will not work for Facebook Groups.

When will the contact be saved?

When a contact is coming through the trigger, it will be saved as a contact and First Name and Last Name of the contact will be stored.

What are the new Actions?

There are 3 new actions in the “Communications” category.

  • Facebook Interactive Messenger & Instagram Interactive Messenger 

1. On selecting any of the above mentioned actions the sidebar will open where you can capture all the relevant details.

2. First thing to do here is to select the “Reply Type”. You have 2 options to select from, Reply to DM and Reply to comment via DM

Reply to DM – This is to be selected when you want to send an outbound message to the customer based on a direct message received from the customer.

Reply to comment via DM – This is to be selected when you want to send an outbound message based on the comment made by the customer. If you want to use multiple actions in the same workflow, remember that the first action will be a “Reply to comment via DM” and subsequent actions will be “Reply to DM”.

3. After selecting the reply type we have to configure the message that needs to be sent. You can select from pre existing templates or even write your own message.

4. Users also have the ability to attach files. Click on “Add attachment” and select an attachment from your drive or enter the URL to add the files.

5. You can also add buttons with your messages. Now what are buttons, buttons are a great way to communicate with your customers and gives you the functionality to perform actions based on the button selection, share your number or share the website link.

Click on “Add Button” to add the buttons, you can add up to 3 buttons. 

6. There are 3 types of buttons to select from –

   a. Open website – Add a URL to this button. Enter the link here and the user will go to that link when the button is clicked.

   b. Call Number – You can enter the number here and the user can call on that using this button.

   c. Perform Actions – This button can be used to further progress the conversation with the customer. You can add actions after this button to continue the flow.

7. The first thing to be added in a button is the Button Name. Next is the selection from the 3 button types and last is entering the phone number or URL for Call or Website button respectively.

8. Default Wait Time – This is a mandatory step. By default a wait time for 1 minute is added and it will be editable. After the given time has passed the contact will go to the “Default Branch”

9. Default Branch – A default branch will be available for the action all the time. If no reply is received from the customer or the “Call” action button is selected the contact will move to this branch.

Respond on comment action

This action is not supported by Facebook Group.


1. Will responding to comment action work for Facebook Groups?

Ans – No, responding to comment action will not work for Facebook Groups.

2. Will first level comment tracking work for Facebook Groups?

Ans – No, this will not work for Facebook Groups.

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