How to Use Facebook and Instagram Comment Triggers in GHL Workflows
Updated April 18, 2024
Manually responding to every Facebook and Instagram comment is inefficient and causes missed engagement opportunities for agency clients. This tutorial walks you through setting up Facebook and Instagram comment triggers in GoHighLevel workflows, including page selection, post types, phrase matching filters, and first-level comment tracking.
What are the new Triggers?
To initiate a workflow, simply select “Add Trigger.” Explore comment automation triggers conveniently housed under the “Facebook/Instagram events” category. Easily locate your desired trigger through direct search or by scrolling within the category.
- Facebook – User comments on a post
- Instagram – User comments on a post
1. New Triggers
Navigate to triggers and choose from the assortment of available options tailored to your specific needs.
2. Page is
After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Page.
3. Post Type
After selecting the Page you have to select the Post Type. Post type can be “Published” or “Custom”
a. Published Post –
The ‘Published Posts’ tab aggregates every post featured on your business page, ranging from text and photos to videos and live broadcasts. Easily navigate to each post by clicking the “View on Facebook” hyperlink provided.
b. Custom Post
‘Custom’ tab allows you to find and connect the post by entering the Facebook post’s URL or ID. Select Custom in Post type, add the “Post is” filter and paste the URL of the post in the field against Post is field.
4. Comment Phrase/Word
After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options “Contains Phrase” and “Exact Match”. Below are some examples to understand these 2 dropdowns better.
Exact Match – Price
Inbound message – Price
Result – Pass
Exact Match – Share the Price
Inbound message – Share the Price
Result – Pass
Exact Match – Share the Price
Inbound message – Please share the Price
Result – Fail
Contains Exact Phrase – I bought from you
Inbound message – I bought from you
Result – Pass
Contains Exact Phrase – I bought from you
Inbound message – I bought from you yesterday
Result – Pass
Contains Exact Phrase – I bought from you
Inbound message – I bought one from you
Result – Fail
5. Tracking first level comments
You can also use the toggle to turn on tracking of only first level comments. If this is turned on only the first level of comments will trigger the workflow.
