When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of the system. Below are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
VIDEOS
| Format | Max File Size | Duration | Aspect Ratio | No. of Video(s) | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec – 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| InstagramBusiness Profile | MP4 MOV | 100 MB | 3 – 60 sec | Between 4:5 and 16:9 | 10 Videos | Multimedia format is allowed for carousel- can add image(s) and video(s) together |
| LinkedIn Profile and Pages | MP4 MOV | 200 MB | 3 sec – 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| GMB | – | – | – | – | – | Not Allowed |
IMAGES
| Format | Max File Size | Aspect Ratio | No. of Images | MultiMedia | |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended to keep the Width*Height – 1280 x1080 and Minimum600 x 315 pixels | Unlimited Image(s) – Recommend to post 10 Image(s) or less | Not Allowed |
| Instagram Business Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels | 10 Images | Multimedia format is allowed for carousel – can add image(s) & video(s) together. |
| LinkedIn Profile and Pages | PNG JPG GIF | 8MB | Maximum6012 pixels x 6012 pixels | 9 Images | Not Allowed |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height – 250*250 | 1 Image | Not Allowed |
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