This FAQ relates to the US A2P 10DLC Campaign registration changes w.e.f January 26, 2023.
What is changing?
Commencing from January 26, 2023, a manual vetting process will apply to all newly registered US A2P 10DLC Campaigns (including Standard, Low volume standard, and the upcoming Sole Proprietor 2.0). Alongside registration, a one-time $15.75 campaign verification fee will be levied.
This represents a universal shift aimed at enhancing the Campaign Vetting procedure to mitigate spam, fraud, and undesirable messaging, safeguarding SMS as a reliable communication medium in the United States. Every messaging provider handling A2P Campaigns is mandated to undergo this vetting process.
Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.
The below table details the existing registration fees and new registration fees:
| Sole Prop (upcoming) | Low Volume Standard | Standard (Upcoming) | |
| Existing Fee | |||
| Brand registration fee (one time) | $4.2 | $4.2 | $4.2 |
| Monthly campaign fee (monthly recurring) | $2.1 | $1.5-$12 (depending on the use case type) | $1.5-$12 (depending on the use case type) |
| New fee | |||
| Campaign verification fee (one time) | $15.75 | $15.75 | $15.75 |
Upon initiation of the vetting process, any newly submitted Campaign will transition into a “Pending” state, remaining so until completion of manual vetting and approval. Only after full approval of the Campaign can customers transmit compliant messages via the A2P route.
To help ensure your Campaigns are approved in this vetting process, please follow these best practices in A2P Campaign Approval.
Unfortunately, the $15.75 Campaign vetting fee cannot be refunded. However, our Telephony System is currently streamlining an accelerated pre-screening procedure to identify any potential issues before the Campaign undergoes external vetting. Stay tuned for further updates on this development.
At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.
No, recurring fees remain the same and are based on the campaign use case.
Yes, it applies to post-approval Campaigns. It happens after carrier approval.
Contact the support team so that the LC phone specialist team will help you fix your Campaign registration / re-submit a new Campaign which will result in additional charges.
Opting for toll-free messaging continues to present an appealing substitute for A2P 10DLC. While toll-free messaging does entail a verification process, it operates independently from Brand and Campaign registration requirements.
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