Logo

Pricing and Fees for the A2P 10DLC Service in GoHighLevel

Important Updates for A2P 10DLC Messaging

Notice 1: Shutdown of Unregistered 10DLC Messaging

Commencing from July 5, 2023, it is mandatory for all 10DLC phone numbers employed for sending SMS and MMS messages to U.S. numbers to be enrolled in an approved campaign associated with your brand. Failure to register may result in escalating message blocking, ultimately culminating in a complete halt of unregistered messages bound for the U.S. after August 31, 2023.

Notice 2: Unregistered 10DLC Message Fee Increases

Per-message rates for unregistered traffic are on the rise with AT&T, T-Mobile, and Verizon. Unregistered messages could face added filtering or even blocking. Details regarding fee hikes and timelines are available in the carrier fee section. Ensure uninterrupted service and dodge increased charges by registering your unregistered traffic through the LC Phone System Trust Center for A2P 10DLC.

Notice 3: Sole Proprietor A2P 10DLC Registration Now Available

The option for Sole Proprietor Brand registration is back, catering to those sending low-volume messages. If you’re an individual or a small business lacking a Tax ID (EIN), consult the FAQ for registration specifics. Tailor your messaging campaigns based on traffic needs, selecting between Low Volume Standard Brands (sending fewer than 6,000 messages daily) or Standard Brands (sending over 6,000 messages daily) for mixed messaging endeavors.

Notice 4: New Requirements for A2P 10DLC Registrations

Starting from January 26, 2023, a new vetting process will be implemented for A2P Campaign registrations, accompanied by a one-time campaign vetting fee. Stay informed about the A2P 10DLC Campaign Vetting Changes coming in January 2023.


In the United States, A2P 10DLC is a specialized system enabling businesses to transmit Application-to-Person (A2P) messages using standard 10-digit long code (10DLC) phone numbers. It’s tailored specifically for long code messaging within the US, distinct from shortcodes or Toll-Free numbers sent to the country.

A2P 10DLC Pricing Overview

A2P 10DLC entails two main fee categories: registration fees and carrier fees per message. These charges, integral to the A2P 10DLC system, are levied by carriers and seamlessly transferred to customers without any additional expenses.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case, the moment they are approved.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

When evaluating your choices, the Standard Brand registration allows for a maximum of 60,000 segments daily, whereas the Low Volume Standard Brand registration is restricted to 6,000 segments.

It’s worth noting that each segment corresponds to 160 characters for sms.

US A2P Sole Proprietor Brand registration fee: $4.41 one-time registration fee at time of vetting (no Secondary Vetting for A2P 10DLC)

US A2P Low Volume Standard Brand registration fee: $4.41 one-time registration fee at time of vetting (no Secondary Vetting for A2P 10DLC)

US A2P Standard Brand registration fee: $48.51 one-time registration fee at time of vetting (includes Secondary Vetting for A2P 10DLC)

US A2P Campaign use case registration fees: $16.54 one-time registration fee at the time of vetting.

US A2P Recurring Monthly Campaign registration fees:

Campaign use case typeCost**
Sole Prop (Starter)$2.21/month
Standard$12/month
Low-volume* mixed use case$1.70/month
Special: Charity / 501(c)(3) Nonprofit$3.3/month
Special: Emergency Services$5.5/month

*The Low Volume Mixed scenarios facilitate sending up to 2,000 SMS segments and MMS per day directed towards T-Mobile (check T-Mobile’s daily limits), with a reduced message throughput (MPS) compared to other scenarios, regardless of Trust Score.

** The registration fee for the Campaign use case is invoiced during the vetting process and subsequently billed as a recurring monthly renewal fee, maintaining the same amount, unless the Campaign is deactivated or deleted.

Carrier Fees

AT&T Carrier Fees

Fees effective for all long code messages to AT&T as of March 1st, 2022:

  • $0.002 per registered outbound SMS message segment
  • $0.0035 per registered outbound MMS message
  • $0.004 per unregistered outbound SMS message segment
  • $0.005 per unregistered outbound MMS message

Effective June 1, 2023, fees will increase for unregistered messages:

  • $0.002 per registered outbound SMS message segment
  • $0.0035 per registered outbound MMS message
  • $0.01 per unregistered outbound SMS message segment
  • $0.015 per unregistered outbound MMS message

T-Mobile Carrier Fees (including Sprint)

Fees effective for all long code messages to T-Mobile as of March 1, 2022:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.004 per unregistered outbound/inbound SMS message segment
  • $0.013 per unregistered outbound/inbound MMS message

Effective June 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.005 per unregistered outbound/inbound SMS message segment
  • $0.014 per unregistered outbound/inbound MMS message

Effective August 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.006 per unregistered outbound/inbound SMS message segment
  • $0.015 per unregistered outbound/inbound MMS message

In 2020, T-Mobile completed the acquisition of the Sprint network. Despite this, certain devices may still display as “Sprint” in a Lookup. However, it’s important to note that messages sent to these users will incur standard fees akin to messages sent to T-Mobile subscribers.

Verizon Wireless Carrier Fees

In January 2019, Verizon rolled out A2P 10DLC fees, which were subsequently raised in September 2022. In line with the trend among other U.S. carriers aiming to promote 10DLC registration by increasing fees for unregistered messages, Verizon will implement a per-message rate hike for unregistered traffic, starting from July 1, 2023.

Fees effective for all long code messages to Verizon as of September, 2022:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.005 per registered outbound/inbound MMS message
  • $0.003 per unregistered outbound/inbound SMS message segment
  • $0.005 per unregistered outbound/inbound MMS message

Effective July 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.005 per registered outbound/inbound MMS message
  • $0.01 per unregistered outbound/inbound SMS message segment
  • $0.005 per unregistered outbound/inbound MMS message


Where can I review the charges I’ve incurred?

You can review the charges incurred on your monthly invoice, check out LC – Phone Pricing Structure

Related Articles

Avoid Elevated Messaging Charges! Register Your Numbers Before June 1, 2023 to Sidestep Escalating 10DLC Message Fees on GoHighLevel

What do you need to know?  In order to transmit messages within the United States, it’s imperative to enroll every 10DLC phone number. Consequently, AT&T and T-Mobile have decided to up the ante by raising the per-message fee for unregistered transmissions. This strategic move aims to incentivize unregistered senders to complete the registration process. Failure […]

John Mamado

Exploring A2P 10DLC: A Comprehensive Guide to its Functionality with GoHighLevel

A2P 10DLC serves as a crucial tool for businesses seeking to ensure compliance in their messaging endeavors, facilitating the transmission of Application-to-Person (A2P) messages through 10-digit long code phone numbers within the United States. This thorough manual offers an intricate exploration of A2P 10DLC, covering registration prerequisites, diverse campaign applications, adherence to compliance standards, and […]

John Mamado
Logo
Go HighLevel Onboarding, Training, Education, Coaching, Support, Products and Services. Enabling Customer Success for GHL Agencies Worldwide
Copyright Growthable 2023 | All Rights Reserved

Grab our free techincal onboarding checklist

Our Growing Up Sale is on now! Last chance 🚀🚀 To Celebrate we giving you 25% off any plan until July 1st!

Prices will never be this good again, get your UNLIMITED onboarding and support before its too late!

TIME LEFT
Coupon has expired
Last chance - get 25% OFF!