Honest comparison
GoHighLevel vs ClickFunnels
Both are all-in-one marketing platforms with a funnel builder, email, and courses. The real question is what you're building: a single great offer, or an agency that runs many clients. That decides the winner.
We're a GoHighLevel agency — so we're biased, but the table is straight.
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| All-in-one (funnels + CRM + email + SMS) | ✓ | Funnels + basic CRM |
| Visual sales pipeline (kanban) | ✓ | ✕ |
| White-label / rebrand to your clients | ✓ | ✕ |
| Resell as your own SaaS (SaaS mode) | ✓ | ✕ |
| Unlimited client sub-accounts | Unlimited & Pro plans | ✕ |
| Built-in phone system + 2-way SMS | ✓ | ✕ |
| Calendars & appointment booking | ✓ | Limited |
| Pricing model | Flat — unlimited contacts | Priced per contact count |
| Funnel / page builder | Strong | Best-in-class |
| Template marketplace & community | Growing | Large, established |
| Courses & memberships | ✓ | ✓ |
| Starting price | $97/mo | $97/mo |
| Built for | Agencies & multi-client | Solo funnel/course sellers |
Based on both platforms' public pricing & features, June 2026. Plans and limits change — verify current details on each site.
When ClickFunnels is the better pick
If you're a solo creator or coach selling one or two offers, ClickFunnels' builder is best-in-class, the template marketplace is huge, and the Funnel Hacker community is unmatched. For a single polished funnel, it's a joy to use — and you won't miss the agency features you're not using.
Why agencies choose GoHighLevel
White-label the whole platform, spin up unlimited client sub-accounts, resell it as your own SaaS, and run CRM pipelines, phone and 2-way SMS in one place — at a flat price that doesn't climb every time your contact list grows. If you're running clients, it's not close.
Leaning GoHighLevel? We'll get you live.
We set up GoHighLevel for agencies every week — migration from ClickFunnels, snapshots, automations, and white-label support so your clients are looked after from day one. Start with an extended trial, then let us do the heavy lifting.
Migrating from ClickFunnels?
Tell us your setup — we'll map the move
Funnels, members, email flows — we'll tell you exactly what rebuilds cleanly in GoHighLevel and what to watch for. And if ClickFunnels genuinely suits you better, we'll say so.