Avoid Elevated Messaging Charges! Register Your Numbers Before June 1, 2023 to Sidestep Escalating 10DLC Message Fees on GoHighLevel

What do you need to know? 

In order to transmit messages within the United States, it’s imperative to enroll every 10DLC phone number. Consequently, AT&T and T-Mobile have decided to up the ante by raising the per-message fee for unregistered transmissions. This strategic move aims to incentivize unregistered senders to complete the registration process. Failure to register these numbers could lead to potential consequences such as heightened filtering or outright blocking.

Some carrier fees will be increased on June 1, 2023, and others will be increased on August 1, 2023.

Many clients are witnessing substantial cost reductions and improved delivery rates after enrolling their 10DLC numbers.

Upcoming carrier fee changes summary

Effective Date for IncreaseCarrierOutbound Message TypeUnregistered per-message fee
June 1, 2023AT&TSMS$0.01
June 1, 2023AT&TMMS$0.015
June 1, 2023T-MobileSMS$0.005
June 1, 2023T-MobileMMS$0.014
August 1, 2023T-MobileSMS$0.006
August 1, 2023T-MobileMMS$0.015

Please refer to this to see a list of all fees as applicable today.

Why is this happening?

These adjustments are in line with the overarching objectives of the industry, aiming to establish a thoroughly registered and authenticated business communication network within the United States. This initiative serves to safeguard consumers against the nuisances of spam, malicious entities, and unwelcome messages.

What tasks are you required to accomplish?

Ensure you avoid increased fees and potential service interruptions by registering your unregistered traffic for A2P 10DLC through the LC Phone System Trust Center by June 1, 2023. If you’re uncertain about whether you have unregistered traffic, refer to our help article titled “How can I confirm completion of my U.S. A2P 10DLC registration?” for guidance.

To gain better insight into the diverse registration procedures and prerequisites for A2P 10DLC, delve into our comprehensive guide outlined in the A2P 10DLC Campaign Approval Best Practices document.

Additionally, if you’re seeking alternatives to A2P 10DLC, exploring Toll-Free phone numbers and undergoing Toll-Free Number Registration for LC – Phone (US/Canada) might be worth considering. Many users have discovered that Toll-Free number verification offers a streamlined and budget-friendly solution for their needs.

What if you don’t take action?

Communications originating from unregistered numbers will be susceptible to augmented per-message carrier charges across AT&T and T-Mobile networks, along with undergoing supplementary filtration processes.

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John Mamado
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