A2P Sole Proprietor Brands Registration is Now Live on GoHighLevel

Starting from August 31, 2023, every 10DLC phone number employed for transmitting SMS and MMS messages to U.S. phone numbers needs to be completely enrolled for an endorsed campaign linked to a brand.

The Sole Proprietor registration option serves as an ideal fit for individuals or small businesses situated in the United States and Canada lacking a business Tax ID, such as an EIN.

To discover the ideal route for registering your A2P brand, adhere to the guidelines provided below:

  1. If the business has a Tax Number (EIN for the US, CCN for Canada, etc.), please select “Yes, the business Iā€™m registering has a US EIN” Check out LC Phone System Trust Center
  2. If the business does not have a Tax Number but operates from a valid Business Address in the US/Canada, please select “No, the business Iā€™m registering does not have a US EIN” (Sole Prop Brand Registration).
  3. If the business does not have a Tax ID and the business address is not in the US/Canada, unfortunately, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the registration process. Check out Toll-Free Number Registration for LC – Phone (US/Canada)

What are the requirements for Sole Proprietor registration?

Sole Proprietorship brands are accessible to individuals or small enterprises that fulfill the subsequent criteria:

  • No Tax ID: Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
  • OTP Verification: Confirm your identity using a One-Time Password (OTP) verification step.
  • Valid Details: Starter Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
  • US Addresses: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted. āœ…

What are the fees for Sole Proprietor registration
– The following fees apply for Sole Proprietor brands:

  • One-time Sole Proprietor Brand registration fee: $4.41 (previous Starter Brands that were converted by Twilio will be exempt from this fee)
  • One-time Campaign vetting fee: $16.55 (existing Campaigns will be exempt from this fee at this time)
  • Monthly Sole Proprietor Campaign fees: $2.25 (applicable to existing and new Campaigns)

What are the limitations of Sole Proprietor registration?

– Sole Proprietor brands have the following limits:

  • 1 Sole Proprietor Campaign per Brand
  • 1 Phone Number per Campaign
  • 1 Message Per Second (1 MPS) throughput limit
  • One employee per company/business

Consider registering your business so you could apply for standard registration and multiple numbers can be A2P verified.

How do I do the new registration?

1. Click on No, the business I’m registering does not have a tax ID

Click on Is the business entity you're registering located in the US and/or Canada?ā€¦

2. Business details

Business details

3. Address


4. Contact info

Contact info

5. Business Use case

6. Brand Details

Stay alert for a text message from TCR seeking your authorization. Just respond with “YES” to signal your brand’s readiness to commence messaging.

Once the Brand is approved, the campaign will be automatically submitted for review.

  1. Important Note: Having a valid US or Canadian mobile number is essential during registration as it serves as the primary contact for sending a One-Time Password (OTP) verification request. You are required to confirm receipt of the OTP by replying with “Yes”. Please note that the provided number must not be associated with a CPaaS provider like LeadConnector or Twilio.
  1. The usage of a mobile number is restricted to a maximum of three instances across all A2P Brand registrations within TCR. Any registration for A2P 10DLC with a different vendor utilizing the same mobile number contributes to this limitation. āš ļø


Why did my sole prop registration failed?

Here are the most common reasons:

1. Using custom variables (fields / values) instead of actual names & company name 

2. Not including opt-out language in message templates 

3. Using same email in more than 10 A2p sole prop registrations 

4. Using same phone in more than 10 A2p sole prop registrations 

5. Using same address in more than 10 A2p sole prop registrations 

6. Using same phone number for OTP (code verification) A2p verification in more than 3 cases 

7. Invalid email – Please note that private email domains are typically not eligible for Sole prop Brand registration. You have to be sure you are using a public domain for your email (e.g., Gmail (NOT Gsuite), Hotmail, Yahoo, etc)

– The Third-Party Service TCR used to validate email addresses sometimes marks valid email addresses as undeliverable. Unfortunately, this is beyond our control.

While it’s possible to open a ticket with the TCR to address the error, their response time might be too slow.

Our recommendation is to create a new email address with a reliable provider like Gmail and use this new address for your registration. Please note that the email address is a required field but is not used for communication purposes; it’s mainly for registration.

8. Using a phone number that is a Google Voice or other VOIP number as TOP line – Please use a Direct line (Hard number) 

Please note

If your brand doesn’t meet the criteria for sole proprietorship (for instance, lacking a registered Tax ID or being situated outside the U.S./Canada), your submission won’t succeed. In such cases, consider registering as a standard brand instead to proceed.

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