Logo

Forbidden message categories for SMS and MMS in the US and Canada on GoHighLevel

This Messaging Policy pertains to every sub-account utilizing LeadConnector Phone Systems (LC – Phone). It mandates that all outgoing messages from your sub-account adhere to our SMS and MMS Messaging Guidelines. The following messaging scenarios are strictly prohibited via SMS or MMS in the United States or Canada.

The information below extends to extended code messaging within the framework of the new A2P 10DLC system, along with shortcode and Toll-Free messaging. Additionally, we’ve provided alternative suggestions for executing specific unlawful use cases.


WARNING

Failure to adhere to policy guidelines may result in the temporary suspension of SMS/MMS capabilities for the sub-account.

Forbidden message categories for SMS/MMS in the U.S./Canada

Please Note:

Any use cases that violate this policy will not be allowed on the LeadConnector ISV platform, regardless of number/sender type or destination country.


New Sev-0 Fines on Prohibited A2P Traffic, Effective February 15, 2024

What do you need to know?  

T-Mobile has introduced A2P 10DLC non-compliance fines for messages including prohibited content. If T-Mobile detects any messages that violate the tiers listed below, they will issue a Sev-0 violation (the most severe consumer violation), a non-compliance fine, and carriers will immediately block the offending messages.

This applies to all commercial messaging non-consumer A2P products (SMS or MMS short code, toll-free, and 10DLC) that traverse the T-Mobile network.

Because Sev-0 violations also infringe on platform acceptable use and messaging policies, The platform will pass on these fines to you for every Sev-0 violation, starting February 15, 2024. These fines include, but are not limited to, the following:

  • Tier 1: $2,000: phishing (including simulated phishing sent for security testing or similar purposes), smishing, and social engineering. Social Engineering is a technique used to manipulate someone into sharing private information, like passwords or credit card numbers.
  • Tier 2: $1,000: illegal content (content must be legal federally and in all 50 states)
  • Tier 3: $500: all other violations in commercial messaging including but not limited to, SHAFT (sex, hate, alcohol, firearms, and tobacco) that do not follow federal and state law and regulations (e.g. age-gate).

The fines for non-compliance extend to breaches across all A2P messaging products, including SMS/MMS short code, toll-free, and 10DLC.

T-Mobile retains the authority to indefinitely suspend any brands, campaigns, and your company’s access to the T-Mobile Network should violations be considered excessive. Should you incur these fines, the platform will issue a Sev-0 violation notice and proceed to levy the appropriate penalty amount.

CategoryExamplesNotes
High-risk financial services
Payday loansShort-term high-interest loansThird-party auto loansThird-party mortgage loansStudent loansCryptocurrency
“Third-party” means originating from any party other than the one which will service the loan.
Third-party lead generation services
Companies that buy, sell, or share consumer information.
 
Debt collection or forgiveness
Third-party debt collectionDebt consolidationDebt reductionCredit repair programs
“Third-party” means originating from any party other than the one owed the debt. For example, a hospital could send messages regarding bills for its patients, assuming they opted-in to receive messaging.
“Get rich quick” schemes
Work-from-home programsRisk investment opportunitiesPyramid schemes
This differs from outreach about employment due to compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages.
Illegal substances
Cannabis (United States)CBD (United States)Prescription drugs
Cannabis is federally illegal in the United States. Cannabis businesses will not be permitted to use SMS/MMS messaging in the U.S., regardless of message content.CBD is federally legal but not in some U.S. states, so U.S. carriers do not permit messaging related to CBD.Offers for drugs that cannot be sold over the counter in the U.S./Canada are forbidden.
Gambling
Casino appsGambling websites
Gambling traffic is prohibited in the U.S. and Canada on all number types (Toll-Free, Short Code, and Long Code). 
“S. H.A.F.T.” use cases
SexHateAlcoholFirearmsTobacco
While Tobacco traffic is prohibited on Toll-Free, it is allowed on Short or Long Code, as long as proper age-gating procedures are in place.Alcohol traffic is allowed on Toll-Free (U.S. only), Short Code, and Long Code, as long as proper age-gating procedures are in place.Firearms and Vaping-related traffic are prohibited.

My use case is listed as forbidden. What can I do?

Should your intended purpose fall within the prohibited categories for SMS and MMS messaging in the US as outlined above, consider exploring alternative marketing avenues.

Opting for LC Email presents a viable solution for numerous scenarios mentioned earlier. For instance, communications related to cannabis or CBD can be effectively conducted through email, Facebook, Instagram, and similar platforms, provided appropriate age verification measures are in place, and messages are targeted towards recipients residing in regions where such substances are lawful.

Related Articles

Avoid Elevated Messaging Charges! Register Your Numbers Before June 1, 2023 to Sidestep Escalating 10DLC Message Fees on GoHighLevel

What do you need to know?  In order to transmit messages within the United States, it’s imperative to enroll every 10DLC phone number. Consequently, AT&T and T-Mobile have decided to up the ante by raising the per-message fee for unregistered transmissions. This strategic move aims to incentivize unregistered senders to complete the registration process. Failure […]

John Mamado

Exploring A2P 10DLC: A Comprehensive Guide to its Functionality with GoHighLevel

A2P 10DLC serves as a crucial tool for businesses seeking to ensure compliance in their messaging endeavors, facilitating the transmission of Application-to-Person (A2P) messages through 10-digit long code phone numbers within the United States. This thorough manual offers an intricate exploration of A2P 10DLC, covering registration prerequisites, diverse campaign applications, adherence to compliance standards, and […]

John Mamado
Logo
Go HighLevel Onboarding, Training, Education, Coaching, Support, Products and Services. Enabling Customer Success for GHL Agencies Worldwide
Copyright Growthable 2023 | All Rights Reserved

Grab our free techincal onboarding checklist

Our Growing Up Sale is on now! Last chance 🚀🚀 To Celebrate we giving you 25% off any plan until July 1st!

Prices will never be this good again, get your UNLIMITED onboarding and support before its too late!

TIME LEFT
Coupon has expired
Last chance - get 25% OFF!