Every GoHighLevel Custom Value Variable You Need in One Place
Updated March 2, 2023
Manually hunting for the right merge tag across GoHighLevel's contacts, appointments, and account settings wastes time and breaks automations. This reference lists every native custom value variable available in GHL so you can copy the exact syntax and use it confidently in workflows, emails, and SMS.
Here is a list of custom values you may find in your system:
Contact > Full name: {{contact.name}}
Contact > First name: {{contact.first_name}}
Contact > Last name: {{contact.last_name}}
Contact > Email: {{contact.email}}
Contact > Phone: {{contact.phone}}
Contact > Company name: {{contact.company_name}}
Contact > Full Address: {{contact.full_address}}
Contact > Address 1: {{contact.address1}}
Contact > City: {{contact.city}}
Contact > State: {{contact.state}}
Contact > Postal Code: {{contact.postal_code}}
Contact > Date of Birth: {{contact.date_of_birth}}
Contact > Source: {{contact.source}}
Contact > Website: {{contact.website}}
User > Full Name: {{user.name}}
User > First Name: {{user.first_name}}
User > Last Name: {{user.last_name}}
User > Email: {{user.email}}
User > Phone: {{user.phone}}
User > Signature: {{user.email_signature}}
User > Calendar Link: {{user.calendar_link}}
User > Twilio Phone: {{user.twilio_phone_number}}
Appointment > Start Date Time: {{appointment.start_time}}
Appointment > Start Date: {{appointment.only_start_date}}
Appointment > Start Time: {{appointment.only_start_time}}
Appointment > End Date Time: {{appointment.end_time}}
Appointment > End Date: {{appointment.only_end_date}}
Appointment > End Time: {{appointment.only_end_time}}
Appointment > Timezone: {{appointment.timezone}}
Appointment > Cancellation Link: {{appointment.cancellation_link}}
Appointment > Reschedule Link: {{appointment.reschedule_link}}
Appointment > Meeting Location: {{appointment.meeting_location}}
Appointment > Notes: {{appointment.notes}}
Appointment >Add to Google Calendar: {{appointment.add_to_google_calendar}}
Appointment > Add to Ical&Outlook: {{appointment.add_to_ical_outlook}}
Calendar > Name: {{calendar.name}}
Campaign > Event, Date, Time: {{campaign.event_date_time}}
Campaign > Event Date: {{campaign.event_date}}
Campaign > Event Time: {{campaign.event_time}}
Message > Message Body: {{message.body}}
Account > Name: {{location.name}}
Account > Full Address: {{location.full_address}}
Account > Address Line 1: {{location.address}}
Account > City: {{location.city}}
Account > State: {{location.state}}
Account > Country: {{location.country}}
Account > Postal Code: {{location.postal_code}}
Account > Email: {{location.email}}
Account > Phone: {{location.phone}}
Account > Website: {{location.website}}
Account > Logo URL: {{location.logo_url}}
Account > Owner > First Name: {{location_owner.first_name}}
Account > Owner > Last Name: {{location_owner.last_name}}
Account > Owner > Email: {{location_owner.email}}
Right Now > Second: {{right_now.second}}
Right Now > Minute: {{right_now.minute}}
Right Now > Time 24h Format: {{right_now.hour}}
Right Now > Time AM/PM Format: {{right_now.hour_ampm}}
Right Now > AM/PM: {{right_now.ampm}}
Right Now > Day: {{right_now.day}}
Right Now > Month: {{right_now.month}}
Right Now > Month Extended English: {{right_now.month_english}}
Right Now > Year: {{right_now.year}}
Right Now > Date (month/day/year): {{right_now.middle_endian_date}}
Right Now > Date (day/month/year): {{right_now.little_endian_date}}