The “Stop On Response” feature in marketing automation campaigns halts the campaign’s progress through the sequence when a lead responds. It is particularly beneficial for campaigns that should only be sent when the lead is in a specific pipeline.
To illustrate, it would not be ideal to keep sending messages to a lead to encourage them to schedule an appointment if they already responded with a positive confirmation to book an appointment.
Step 1: Enabling Stop on Response
- To activate the “Stop On Response” feature for a campaign, go to the Campaigns section and select the campaign you want to modify.
- Click on the Campaign Configuration menu and turn on the “Stop on Response” feature.
- Remember to save the changes before exiting.