Build High-Converting SMS Opt-In Campaigns in GoHighLevel

Updated February 20, 2025

Businesses running billboards or direct mail campaigns lose conversions when they lack a reliable way to capture and respond to inbound SMS interest. By building a keyword-based SMS opt-in campaign in GoHighLevel, you'll have a fully automated system that captures leads, delivers offers, and nurtures replies through the Customer Replied workflow trigger.

SMS opt-in campaigns, also known as “text-in campaigns,” are ideal for businesses utilizing billboards or direct mail. These campaigns allow customers to redeem offers by texting a designated keyword to the provided number.

The foundation of successful SMS opt-in campaigns lies in your “Customer Replied” Workflow Trigger, which should be structured similarly to this: