Growthable

Why Your GHL Send Email Trigger Action Is Not Firing

Updated January 17, 2023

A misconfigured Send Email action in GoHighLevel workflows can silently fail, leaving contacts without critical communications and automations incomplete. This guide walks you through four targeted fixes — from validating custom value syntax to correcting From and To field formatting.

If your Send Email trigger action is not firing, check these four common errors to troubleshoot:

  1. Ensure custom values are valid.
  2. Check custom values to confirm they are correctly entered with {{ }} and no extras.
  3. The From field is formatted as an email address: test@democompany.com, not a name “The Demo Company.”
  4. The To field email addresses have proper formatting e.g. test@democompany.com or scheduling@democompany.com

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