Introducing the quick opt-in option in email unsubscribe workflow.
Problem Statement:
In the past, rejoining our mailing list after unsubscribing was a complex process without a seamless, same-window option.
What We Did:
To resolve this, we’ve added a convenient resubscribe link right inside the unsubscribe confirmation message. If a user accidentally unsubscribes, they can effortlessly rejoin by clicking the link. This instantly restores their email, removing it from the Do Not Disturb (DND) list.
How to Test?
Note:
Users re-opting in may still appear under unsubscribed in campaign statistics. We are working to fix this.
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