How to Stop Bots Inflating Your Email Stats in GoHighLevel

Updated February 12, 2025

Bots artificially inflate email open and click rates, corrupting the campaign data your agency relies on to make decisions. This guide shows you how to enable GoHighLevel's bot detection feature to keep your email statistics accurate and your automations firing only on real user interactions.

In email marketing, precise metrics are essential for assessing customer interaction and the success of your campaigns. Bots can distort your open and click rates, resulting in inaccurate data. To address this, we’ve implemented the Bot Detection to Prevent Inflated Statistics and Automation Execution feature.

What Does This Feature Do?

This feature detects and reduces the effects of bots engaging with your emails. When a bot is found opening or clicking on an email, the system performs the following actions:

Preventing Statistics Increment: The email open or click counter will not increment, ensuring your engagement metrics reflect only genuine user interactions.
Preventing Automation Execution: Any automation events triggered by email opens or clicks will not execute if a bot is detected, maintaining the integrity of your automated workflows.

How to enable/disable the Bot Detection Prevention Settings?

By default, the Bot Detection Preventing Statistics Increment and Automation Execution feature is turned off.

Navigate to Settings -> Business Profile. Under the “General Section,” you can find the settings Check/uncheck to enable and disable the settings

ONLY applicable to LC Email System and Mailgun users.