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Full Funnel Builder in GoHighLevel: What You Need to Know

Updated June 2, 2023

Building a complete funnel in GoHighLevel involves multiple connected steps — from form creation and domain setup to funnel step configuration — and missing any one of them can break your entire flow. This guide walks you through the full funnel builder process in GoHighLevel, so you can launch a properly structured, conversion-ready funnel from scratch.

Creating a Landing Page

To begin, navigate to Sites, then Forms, and select Builder. Click on the + Add Form button.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 1

Simply drag and drop all of these fields from the right-hand Field Section to add them.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 2

You have the option to customize the appearance of any field, such as a button. By clicking on the field, you can edit its appearance, including its color, text, and other visual attributes.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 3

You can access the Style settings here to modify the appearance of your form. For instance, you can use the Inline Forms option to align horizontally.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 4

Furthermore, by scrolling down, you can access many options to customize further and edit your form. A custom CSS dashboard is also available for those who wish to apply their custom styling.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 5

Once you have created the basic template, click “Integrate Form.” From there, you can choose the desired type of Embed Layout and customize the settings according to your preferences. This includes selecting the Trigger type, Activation options, Deactivation options, and more. Once you have made the necessary adjustments, click Done to complete the process.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 6
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 7

To add a new domain and set up subdomains for page placement, navigate back to Settings, then Domains. Click on the + Add a new Domain button. This will allow you to add a domain and configure the necessary subdomains for your pages. 

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 8

Enter the desired domain where you want to place your form and click on the Add button to add it.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 9

Note: Setting up the domain requires a CNAME record. To do this, access the DNS management of your domain, such as in Cloudflare.

Follow these steps to add a CNAME record:

  1. Add a record and select the CNAME type.
  2. Fill in the Name field with the domain you have created.
  3. Enter the Funnel’s URL as the Target.

Use the domain you created as the Name and the Funnel’s URL as the Target.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 10

After clicking Add, you should receive a confirmation message indicating the successful addition of the domain.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 11

To create a new funnel, navigate to Sites, then Funnels, and click + New Funnel. Enter the desired name for the funnel and click on Create Funnel to proceed.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 12
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 13

Upon creating the funnel, you will be presented with an overview of the funnel’s details and settings.

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Navigate to Settings, then Domain, and select your recently created domain.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 15

Next, click + Add New Step to add a new step to your funnel. Fill in the required information and click Create Funnel Step. Afterward, click Edit to modify the step and access the Edit Page option for further customization.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 16
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 17
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 18

Upon entering the Edit Page option, you will encounter the Drag and Drop Builder, which may appear familiar if you have used other landing page builders. The interface offers intuitive drag-and-drop functionality for easy customization and design.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 19

Select the Full-Width option and drag it to the middle.

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You can customize the settings in both the General and Advanced sections.

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You can modify the Background Color in this section.

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To add a row, click Add Row and select Add 1 Column. Afterward, you can drag the column to the desired location on the page.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 23

Once you reach this stage, you will notice an Add Element button. Click on it and select the Image option located on the right-hand side.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 24
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 25

To modify the image, navigate to the General settings and scroll until you find the Image Options section. From there, you can make the desired changes to the image.

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Click on the Image button, then select Upload File. Choose the file you wish to upload from your device.

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In the Image Options section, you can adjust the Width and Height of the image according to your preferences.

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Click on Section, then select Add Section. Choose the Full-Width option to add a full-width section to your page.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 30

To add a 50/50 column layout, click + Add Row and select the 2 Columns option. This will create two columns of equal width on your page.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 31
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 32

Customize and design the column to your desired specifications by changing its settings and visual elements.

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Next, let’s add the form we created earlier. To do this, click Elements, then select Add Element. Choose Form and drag it below the desired header on your page. Select the form you created from the options available.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 34
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 35

After adding the form below the desired header, your page will have a layout similar to the example.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 36

Please remember to customize and modify the necessary options according to your preferences using Form Settings. Once you are satisfied with the changes, remember to save your progress.

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Now, navigate back to the previous page and click Add New Step to create a new step in the funnel.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 38
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 39

Provide the required information and fill in the necessary details for the new step in the funnel, then Create Funnel Step.

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Click on Edit Page to modify and customize the page content associated with the current step in the funnel.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 41

Following the same steps, select Full Width from the available options, then add a Single Column to the section. Next, click Add Element and choose Image to insert an image onto the page. Upload the desired image file for display. Add another Full-Width section below the previous one and create a Single Column row within it. Finally, add a Headline element to the row to provide a text-based heading.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 42

Now, let’s embed the calendar. Navigate to the Elements section and click Add an Element. Scroll down and locate the Custom category, then select Calendar from the options provided.

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Select the specific calendar that you wish to use from the available options.

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GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 45

Return to the previous page and copy the URL from the designated location.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 46

Return to the Form Builder and select the form you just created. Then, click on the Edit button.

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Navigate to the Options section of the Form Builder and paste the URL you copied earlier into the appropriate field. Once you have done that, click the Integrate Form button.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 48

Note: You can also enable Sticky Contact.

It’s time to create the final page. Navigate to the funnel you created, click + Add New Step, fill in the required information, Create Funnel Step, and then Edit the page.

Following the same steps, select Full Width from the available options, then add a Single Column to the section. Next, click Add Element and choose Image to insert an image onto the page. Upload the desired image file for display. Add another Full-Width section below the previous one and create a Single Column row within it. Finally, add a Headline element to the row to provide a text-based heading.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 49

Return to the previous page and copy the URL. We will use this URL to set up the redirect from the form.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 50

Navigate to the settings section, then select Calendars. Choose the calendar you used for the funnel, and click Edit. In the confirmation settings, scroll down to the From Submissions section and paste the URL you copied.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 51
GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 52

You also have the option to enable Sticky Contact.

GoHighLevel Funnel Builder: Full Funnel Overview Guide — screenshot 53

WE ARE DONE!

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