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How to Personalize Your Campaigns with Conditional Elements in GoHighLevel

What is a Conditional Element?


A conditional element lets you show specific content, like images or text, only when a contact meets certain criteria. This helps you personalize your messaging automatically for each individual.

When Can You Use Them?

  1. Location-based content: Display different images or offers depending on a contact’s geographic location.
  2. Field-based text: Change a text element based on specific contact fields, like their job title or interests.


Benefits

  1. Personalization: Make your campaigns more relevant by showing customized content to each contact.
  2. Time-Saving: Avoid the need to create smart lists and separate campaigns—use one campaign with conditional elements instead.
  3. Increased Engagement: Showing content that’s personalized to each recipient increases the likelihood of higher click-through rates, responses, and conversions.
  4. Simplified Campaign Management: Instead of juggling various lists and campaigns, manage all variations of content in one place, reducing complexity and chances for error.


How to Use Conditional Elements:

  • Go to Marketing > Email Marketing.
  • Create an email campaign or template.
  • Select any element and go to the Visibility tab.
  • Enable the Conditional Element toggle.
  • Set the conditions based on contact fields.
  • You can also add conditions effortlessly by clicking on the Conditional Element icon within the element overlay action.

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