The tables below outline the campaign use case categories eligible for registration under the United States A2P 10DLC system. Please be aware that the current maximum limits for campaigns per use case are as follows:
100 for NonProfit and Government Brands
200 for Private and Public Profit Brands
Standard Campaign Use Cases
Upon US A2P registration launch, the following table details the standard campaign use cases you can leverage.
Table 1: List of standard campaign use cases
Campaign use case(registered on your Messaging Service)
Description
2FA
Any authentication or account verification such as OTP
Account Notifications
Notifications about the status of an account or related to being a part of an account
Customer Care
Support, account management, and other avenues of customer interaction
Delivery Notifications
Information about the status of a delivery
Fraud Alert Messaging
Messaging about potential fraudulent activity such as spending alerts
Higher Education
Message campaigns from colleges, universities, and other education institutions
Marketing
Promotional content such as sales and limited time offers
Mixed
A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note – mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below.
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs to raise audience awareness about a given topic
Security Alert
Notification of a compromised system (software or hardware related)
Special Campaign Use Cases
Carriers recognize certain use cases as “Special” due to their unique requirements. These include, but aren’t limited to, charitable organizations (501(c)(3) nonprofits), emergency services, and political entities, and may be subject to additional stipulations and fees.
Low-Volume Use Cases
In addition to the standard “Mixed/Marketing” use case, there is a separate Campaign use case designated as “Low Volume Mixed”– this option supports the same multiple use cases, but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.