The tables below outline the campaign use case categories eligible for registration under the United States A2P 10DLC system. Please be aware that the current maximum limits for campaigns per use case are as follows:
Upon US A2P registration launch, the following table details the standard campaign use cases you can leverage.
Table 1: List of standard campaign use cases
| Campaign use case(registered on your Messaging Service) | Description |
| 2FA | Any authentication or account verification such as OTP |
| Account Notifications | Notifications about the status of an account or related to being a part of an account |
| Customer Care | Support, account management, and other avenues of customer interaction |
| Delivery Notifications | Information about the status of a delivery |
| Fraud Alert Messaging | Messaging about potential fraudulent activity such as spending alerts |
| Higher Education | Message campaigns from colleges, universities, and other education institutions |
| Marketing | Promotional content such as sales and limited time offers |
| Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note – mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below. |
| Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
| Public Service Announcement | PSAs to raise audience awareness about a given topic |
| Security Alert | Notification of a compromised system (software or hardware related) |
Carriers recognize certain use cases as “Special” due to their unique requirements. These include, but aren’t limited to, charitable organizations (501(c)(3) nonprofits), emergency services, and political entities, and may be subject to additional stipulations and fees.
In addition to the standard “Mixed/Marketing” use case, there is a separate Campaign use case designated as “Low Volume Mixed”– this option supports the same multiple use cases, but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.
When you delete and release a number, Twilio holds it for 10 days in case you need to reclaim it. After this period, you’ll have to contact Twilio support to recover the number. If the sub-account is on LC Phone, please reach out to CRM support. By signing into the Twilio Console, you can recover […]
If you’re unable to use our tool to transfer numbers, please refer to the steps outlined below. Twilio phone numbers can be easily transferred between different projects by the Twilio Support team. To request this change, please gather the following information: Once the Twilio support team moves the number into the correct sub-account within your […]
After entering the subaccount, navigate to the bottom left and click on Settings. Click on Phone Numbers Click on the trash icon to remove the number Once you confirm by typing Delete below, Click on Confirm Delete If you’d like to retain or reset the Twilio number webhooks, select “NO” here to ensure the number […]
How to locate the gaining SID for the account: 1. Click on sub-account name on the top left 2. Click on Switch to Agency View 3. Click on Settings 4. Click on Phone Integration 5. That’s the master Twilio account SID 6. Click on Sub Account Settings 7. Select the pencil icon on the right […]
What is Hosted SMS? Hosted SMS enables you to send and receive text messages on voice-enabled numbers you currently use with a different carrier. It has no impact on your voice services. We simply register the number for SMS, allowing messages to be routed to and from the platform. What numbers can I host on […]
Step 1: Locate your Location ID: Step 2: Enter Customer Name (the name should appear exactly as it does on the telephone bill) First Name: Last Name: Business Name (if the service is in your company’s name): Step 3: Enter Service Address on file with your current carrier (Please note, this must be a physical […]
Number Name The internal label for the phone number could be something like “primary marketing number” or even named after the employee responsible for managing it. Forwarding Number When someone dials the newly purchased number, the call will automatically be forwarded to the designated phone number set in this field. Pass Called Number As Caller […]
Kindly share the Location ID with our support team for the Twilio number(s) you’re attempting to transfer. This will allow us to locate the ISV account’s Account SID on your behalf. 1. Create a support ticket with Twilio support With the Subject: Moving numbers request 2. Copy and paste this email CC: [email protected] and click […]
Ensuring consumer trust in voice communication is essential. People expect relevant and personalized interactions while being safeguarded from spam and intrusive calls. This guide outlines the latest best practices to help uphold a strong caller reputation. Why does caller reputation matter? Across the industry, ongoing efforts are being made to curb unwanted calls to consumers. […]