This Messaging Policy pertains to every sub-account utilizing LeadConnector Phone Systems (LC – Phone). It mandates that all outgoing messages from your sub-account adhere to our SMS and MMS Messaging Guidelines. The following messaging scenarios are strictly prohibited via SMS or MMS in the United States or Canada.
The information below extends to extended code messaging within the framework of the new A2P 10DLC system, along with shortcode and Toll-Free messaging. Additionally, we’ve provided alternative suggestions for executing specific unlawful use cases.
WARNING
Failure to adhere to policy guidelines may result in the temporary suspension of SMS/MMS capabilities for the sub-account.
Please Note:
Any use cases that violate this policy will not be allowed on the LeadConnector ISV platform, regardless of number/sender type or destination country.
What do you need to know?
T-Mobile has introduced A2P 10DLC non-compliance fines for messages including prohibited content. If T-Mobile detects any messages that violate the tiers listed below, they will issue a Sev-0 violation (the most severe consumer violation), a non-compliance fine, and carriers will immediately block the offending messages.
This applies to all commercial messaging non-consumer A2P products (SMS or MMS short code, toll-free, and 10DLC) that traverse the T-Mobile network.
Because Sev-0 violations also infringe on platform acceptable use and messaging policies, The platform will pass on these fines to you for every Sev-0 violation, starting February 15, 2024. These fines include, but are not limited to, the following:
The fines for non-compliance extend to breaches across all A2P messaging products, including SMS/MMS short code, toll-free, and 10DLC.
T-Mobile retains the authority to indefinitely suspend any brands, campaigns, and your company’s access to the T-Mobile Network should violations be considered excessive. Should you incur these fines, the platform will issue a Sev-0 violation notice and proceed to levy the appropriate penalty amount.
| Category | Examples | Notes |
| High-risk financial services | Payday loansShort-term high-interest loansThird-party auto loansThird-party mortgage loansStudent loansCryptocurrency | “Third-party” means originating from any party other than the one which will service the loan. |
| Third-party lead generation services | Companies that buy, sell, or share consumer information. | |
| Debt collection or forgiveness | Third-party debt collectionDebt consolidationDebt reductionCredit repair programs | “Third-party” means originating from any party other than the one owed the debt. For example, a hospital could send messages regarding bills for its patients, assuming they opted-in to receive messaging. |
| “Get rich quick” schemes | Work-from-home programsRisk investment opportunitiesPyramid schemes | This differs from outreach about employment due to compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages. |
| Illegal substances | Cannabis (United States)CBD (United States)Prescription drugs | Cannabis is federally illegal in the United States. Cannabis businesses will not be permitted to use SMS/MMS messaging in the U.S., regardless of message content.CBD is federally legal but not in some U.S. states, so U.S. carriers do not permit messaging related to CBD.Offers for drugs that cannot be sold over the counter in the U.S./Canada are forbidden. |
| Gambling | Casino appsGambling websites | Gambling traffic is prohibited in the U.S. and Canada on all number types (Toll-Free, Short Code, and Long Code). |
| “S. H.A.F.T.” use cases | SexHateAlcoholFirearmsTobacco | While Tobacco traffic is prohibited on Toll-Free, it is allowed on Short or Long Code, as long as proper age-gating procedures are in place.Alcohol traffic is allowed on Toll-Free (U.S. only), Short Code, and Long Code, as long as proper age-gating procedures are in place.Firearms and Vaping-related traffic are prohibited. |
Should your intended purpose fall within the prohibited categories for SMS and MMS messaging in the US as outlined above, consider exploring alternative marketing avenues.
Opting for LC Email presents a viable solution for numerous scenarios mentioned earlier. For instance, communications related to cannabis or CBD can be effectively conducted through email, Facebook, Instagram, and similar platforms, provided appropriate age verification measures are in place, and messages are targeted towards recipients residing in regions where such substances are lawful.
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