Effective January 26, 2023, US A2P 10DLC campaign registrations (Standard, Low Volume Standard, and Sole Proprietor 2.0) will require manual vetting and a one-time $15.75 verification fee upon registration.
Keeping SMS a trusted communication channel is essential. That’s why we’re implementing a new campaign vetting process, in line with industry best practices, to reduce spam, fraud, and unwanted messages across the U.S. All A2P messaging providers are required to participate.
Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.
The below table details the existing registration fees and new registration fees:
| Sole Prop (upcoming) | Low Volume Standard | Standard | |
| Existing Fee | |||
| Brand registration fee (one time) | $4.2 | $4.2 | $4.2 |
| Monthly campaign fee (monthly recurring) | $2.1 | $1.5-$12 (depending on the use case type) | $1.5-$12 (depending on the use case type) |
| New fee | |||
| Campaign verification fee (one time) | $15.75 | $15.75 | $15.75 |
With this new vetting process, a newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved.
To help ensure your Campaigns are approved in this vetting process, please follow the best practices in A2P Campaign Approval Best Practices.
No, the $15.75 Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting. We will share more news on this once we have an update.
At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.
No, recurring fees remain the same and are based on the campaign use case.
Yes, it applies to post-approval Campaigns. It happens after carrier approval.
Contact the support team here so our LC phone specialist team will help you fix your Campaign registration / re-submit a new Campaign which will result in additional charges.
Toll-Free messaging offers an appealing option compared to A2P 10DLC. While it still involves a verification process, it does not require Brand and Campaign registration.
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