Below are tables presenting the types of campaign use cases eligible for registration within the United States A2P 10DLC framework. It’s important to be aware of the maximum limits for campaigns per use case outlined in the current regulations.
Below is a comprehensive list detailing the standard campaign use cases set to debut upon the launch of registration for US A2P.
Table 1: List of standard campaign use cases
| Campaign use case(registered on your Messaging Service) | Description |
| 2FA | Any authentication or account verification such as OTP |
| Account Notifications | Notifications about the status of an account or related to being a part of an account |
| Customer Care | Support, account management, and other avenues of customer interaction |
| Delivery Notifications | Information about the status of a delivery |
| Fraud Alert Messaging | Messaging about potential fraudulent activity such as spending alerts |
| Higher Education | Message campaigns from colleges, universities, and other education institutions |
| Marketing | Promotional content such as sales and limited time offers |
| Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications.ย Note – mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below.ย |
| Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
| Public Service Announcement | PSAs to raise audience awareness about a given topic |
| Security Alert | Notification of a compromised system (software or hardware related) |
Carriers often categorize certain scenarios as “Special,” imposing distinct prerequisites and sometimes varied charges. Such instances encompass Charity/501(c)(3) Nonprofit, Emergency Services, and Political applications, among others.
Apart from the typical “Mixed/Marketing” scenario, there exists a distinct Campaign application known as “Low Volume Mixed.” This alternative accommodates various use cases just like the standard Campaign, yet it offers a reduced monthly fee and is set at the lowest throughput tier, irrespective of your Trust Score.
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