Google Business Profile Chat Is Ending — Here's What to Do in GHL

Updated February 26, 2025

Google is permanently removing the Google Business Profile Chat feature, leaving agencies without a key customer communication channel after July 31, 2024. This guide covers the full shutdown timeline and the exact steps GoHighLevel users should take to ensure contacts can still reach their business directly.

What is happening?

Google is sunsetting its Google Business Profile – Chat starting from Jul 15, 2024. We understand that this is a frustrating situation, and we are here to help you through this change.

Timeline:

Beginning July 15, 2024, your contacts won’t be able to start new chat conversations with your business from Google. Contacts in existing chat conversations will see a notification from Google about the feature phaseout.
On July 31, 2024, the chat feature will be removed from Google Business Profile. You won’t receive new chat messages.

Will my contacts be notified about this change?

Starting July 15, 2024, participants in ongoing chat conversations will receive notifications regarding the feature phaseout. These alerts will continue to appear in active chats until July 31, 2024, when GBP chat support will officially end.

What should I do now?

If your profile is missing a phone number or it’s currently hidden, we suggest adding one to your Business Profile by July 31 to ensure customers can still reach you directly.