Workflows vs Campaigns/Triggers (Deprecated features) in GoHighLevel

Leveraging workflows simplifies the automation process by incorporating triggers and actions, akin to campaigns and triggers but with enhanced functionalities. Workflows boast features such as if-else statements, wait times, mathematical functions, and beyond, providing a robust automation solution surpassing that of campaigns and triggers in both power and versatility.

General comparison between Workflows and the deprecated features:

Utilizing if/else conditions and filtering within workflows enables the creation of highly personalized and precisely targeted automation. By integrating triggers and campaigns into a unified system, workflows enhance efficiency and streamline processes. With a status/execution log, troubleshooting and lead status tracking become simplified tasks within workflows. During onboarding and launch phases, workflows offer ease of testing for quality assurance, ensuring seamless functionality for clients.

You can import your campaigns into workflows, and then add the triggers as well for a more streamlined automation process.

Why are Campaigns and Triggers not visible in my Sub-account?

In instances where a sub-account originates from a master account lacking pre-existing campaigns and triggers, access to the deprecated features setting within the sub-account’s Settings menu under Business Profile may be restricted.

Suppose the workflow was generated from a master sub-account snapshot already equipped with triggers and campaigns. In such instances, users should find an option to activate deprecated features within the Business Profile settings. However, as the CRM transitions clients towards workflows, distancing from campaigns and triggers, these functionalities are automatically deactivated in sub-accounts derived from snapshots devoid of these features. Additionally, agencies established post-November 2021 do not have the default option to activate deprecated features.

Workflows vs Triggers, Trigger steps comparison Table

The following is a table of which Trigger steps are supported by Workflows in comparison to Triggers.

Please Note:

Campaigns cannot be triggered without a Trigger adding contacts to them. Or Contacts being added to them via Bulk Add to Campaign Actions  or CSV Import Add to Campaign Modal.

Trigger StepWorkflowsTriggers
Appointment StatusYesYes
Customer Booked AppointmentYesYes
Birthday ReminderYesYes
Contact Changed
Contact CreatedYesNo
Contact DNDYesYes
Contact Tag
Custom Date Reminder
Note Added
Note ChangedYesNo
Task AddedYesYes
Task ReminderYesYes
Contact Actions
Customer RepliedYesYes
Form SubmittedYesYes
Order Form SubmissionYesYes
Order SubmittedYesNo
Survey SubmittedYesYes
Trigger Link ClickedYesYes
Twilio Validation ErrorYesYes
Call StatusYesYes
Email EventsYesYes
Facebook Lead Form SubmittedYesYes
Category CompletedYesNo
Membership New SignupYesYes
Offer Access GrantedYesYes
Offer Access RemovedYesYes
Product Access GrantedYesYes
Product Access RemovedYesYes
Product CompletedYesYes
User LoginYesYes
Opportunity Status ChangedYesYes
Pipeline Stage ChangedYesYes
Stale OpportunitiesYesYes
Abandoned CheckoutYes
Order PlacedYes
Order FulfilledYesNo
TikTok Form SubmittedYesNo

Automations Actions Comparison Table

The following is a table of which Action steps are supported by Workflows in comparison to Campaigns and Triggers.

External Communications
Send EmailYesYesYes
Send SMSYesYesYes
Instagram DMYesNoNo
Manual SMSYesYesNo
Manual CallYesYesNo
GMB MessagingYesYesNo
Add Contact TagYesNoYes
Remove Contact TagYesNoYes
Create/Update OpportunityYesNoYes
Add To NotesYesNoYes
Assign To UserYesNoYes
Remove Assigned UserYesNoYes
Set Event Start DateYesNoYes
Add To WorkflowYesNoNo
Remove From WorkflowYesNoNo
Remove From All WorkflowsYesNoNo
Remove From CampaignNoNoYes
Remove From All CampaignsNoNoYes
Add to CampaignNoNoYes
Remove OpportunityYesNoYes
Send Internal NotificationYesNoYes
Set Contact DNDYesNoYes
Edit ConversationYesNoYes
(Only Mark as Read)
Send Review RequestYesNoNo
Stripe One-Time ChargeYesNoYes
Update Appointment StatusYesNoYes
Add TaskYesNoYes
AI Appointment Booking BotYesNoNo
Send To Eliza Agent PlatformYesNoNo
Add To Google AnalyticsYesNoYes
Add to Google AdwordsYesNoYes
Update Contact FieldYesNoYes
Facebook – Add To Custom AudienceYesNoNo
Facebook – Remove From Custom AudienceYesNoNo
Facebook – Conversion APIYesNoNo
Membership Actions
Membership Grant OfferYesNoYes
Membership Revoke OfferYesNoYes
Conditions and workflow
If / Else
Go ToYesNoNo
Math OperationYesNoNo
Goal EventYesNoNo

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