This trigger activates workflows when a viewer watches a designated percentage of a video. It empowers marketers to adapt in real-time to viewer engagement, enabling personalized follow-ups and targeted messaging based on the portion of the video completed.
Video Tracking
Runs when a lead watches up to a specified percentage of the video
Please note:
For this trigger to function, the individual viewing the video must already be listed as a contact in the CRM.
The video tracking trigger has 3 primary filters.
| Filter name | Description | Mandatory |
| Funnel | The funnel in which the video is embedded | No |
| Video | The video for which you want to track the view percentage | No |
| Video Duration (%) | Set the specific percentage (e.g., 25%, 50%, 75%, or 100%) that will trigger the workflow. | No |
Here are some examples of how you can use the Video Event Tracking Workflow Trigger in:
You host a webinar that includes a pre-recorded video presentation. Set up the following workflow:
This workflow allows you to nurture leads based on their engagement level, providing relevant content and offers to increase the likelihood of conversion.
Assign points to viewers based on the percentage of the video they watch. Use these points for lead scoring and prioritization:
By assigning higher points to viewers who watch more of the video, you can identify and prioritize the most engaged leads for targeted follow-ups and sales outreach.
Set up a workflow to track viewers who abandon the video before completion:
This workflow allows you to identify and re-engage viewers who may have been interested in your content but didn’t complete the video for some reason. By sending a targeted follow-up, you can increase the chances of them finishing the video and taking further action. These examples demonstrate the versatility of the Video Event Tracking Workflow Trigger. By setting up targeted workflows based on viewer engagement, you can enhance lead generation, nurturing, and overall marketing effectiveness.
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