How to Adjust Contact Engagement Scores Using GHL Workflow Actions
Updated March 13, 2025
Without accurate engagement scoring, agencies struggle to separate hot leads from passive contacts and waste follow-up effort on the wrong people. This tutorial shows you how to configure the Modify Contact Engagement Score workflow action in GoHighLevel to automatically raise or lower scores based on real contact behaviour.
Overview
The Adjust Contact Engagement Score action enables businesses to update a contact’s engagement score in response to their interactions and behaviors.
Action Name
The Modify Contact Engagement Score feature allows users to adjust a contact’s engagement score by either increasing or decreasing it. This score is typically determined by factors such as email opens, link clicks, website visits, and interactions with marketing content. By modifying the engagement score, businesses can better identify high-potential leads and prioritize follow-ups for improved conversion rates.
Action Description
Modify Contact Engagement Score
How to Configure
Step 1: Create or Edit a Workflow
- Navigate to the Automations section and select Workflows.
- Click on Create Workflow to start a new workflow or choose an existing workflow to edit.
Step 2: Add a Trigger
- Select a trigger that will activate the workflow. Common triggers include actions like Email Opened, Link Clicked, or Form Submission.
- Configure the trigger settings as needed and save.
Step 3: Add the Modify Contact Engagement Score Action
- You can select from the dropdown that you want to Add or Subtract points from the current Engagement Score
- Enter the points that you want to Add or Subtract
Example
Scenario: Email Engagement Tracking
Objective: A digital marketing agency wants to adjust engagement scores for contacts based on their email interactions to better target future campaigns.
Workflow Steps:
Trigger:
- Email Event – The workflow is initiated when a contact opens an email sent by the agency.
Action:
- Modify Engagement Score – The agency configures the action to increase the engagement score by +10 for each trigger link clicked.
Outcome:
- When a contact opens an email and clicks on the trigger link, their engagement score is automatically increased, reflecting their interest in the agency’s content.
- This adjustment allows the agency to segment contacts more effectively, prioritizing those with higher engagement scores for future campaigns, such as exclusive offers or personalized content.
- As a result, the agency improves its targeting strategies, leading to higher conversion rates and better overall customer engagement.
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