Creating funnels within the Funnel Builder works best through simplicity. The simpler the funnel is set up the easier it will be to convey your message, convert leads into sales, and perform regular maintenance and changes. Here are some best funnel practices that will help you get started.
Overall Funnel Settings
SEO Meta Data is the key to your funnel being found! Be sure to name your funnel’s SEO Title appropriately to match your funnel and add a description. Keywords can be added to your SEO Meta Data to capture key words used during web searches.
To make sure all fonts chosen are consistent throughout the funnel, use the Typography tab under the Overall Funnel Settings to choose the native Headline and Content fonts that will be used throughout the funnel.
Sections
If padding and margins are being used within the section, be sure to use consistent spacing so the section is visually balanced.
Depending on the margins desired for the funnel, decide whether you would like full width for the sections or not. This setting helps have preset margins that are consistent throughout the entire funnel.
Rows
In some cases, there needs to be a certain amount of space in the row to accomplish your design idea. It is best to adjust the row width to increase or reduce the space of the row. This allows for the responsiveness of the row to be consistent on different screen sizes.
The row alignment can also be modified so that the row can be centered aligned, right aligned, or left aligned. This is the best option instead of using padding to move around content within the row.
Columns
The most useful settings for columns are the Column Layout Settings.
The Content Alignment of the column can be modified so that all the elements in the column stack up vertically or align horizontally.
The Content Spacing setting changes where the elements are positioned in the column (at the top, bottom, or center of the column).
Elements
The most used elements in a funnel are the copy related elements. It is very important to make sure that the correct Font Type is chosen for each copy/text element (headline, subhead line, paragraph).
Depending on the section design and layout, different text/copy alignments are needed. Be sure to use consistent text/copy alignments throughout each section so that the composition does not feel unbalanced and translates properly to the user.
To establish a visual hierarchy, make sure the appropriate font size is chosen for all headlines, subhead lines, and paragraph copy (for both desktop and mobile view). If incorrect font sizes are used, it can make the text/copy unreadable and/or translate differently than what was intended.
Why are there different page versions? During October 2021, we rolled out a significant enhancement to our page builders (Websites & Funnels), altering the manner in which they engage with products. Pages built before this date will not be labeled but are considered Version 1. Pages built after October, 2021 are labeled “Version 2” (see […]
Modify heading tags for your funnel or website pages by highlighting the text within an element, then utilize the heading tag button located on the floating formatting bar. Select your preferred heading tag from the options provided to tailor your content structure seamlessly.
To access funnel statistics, navigate to Funnels And Websites > Funnels, and then click on the Stats tab. Metrics Breakdown Page Views Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission) Sales Earnings / Pageview
What is a sitemap? A sitemap serves as a document containing details about the pages within your website and their interconnections. Search engines, such as Google, utilize sitemaps to navigate your site with enhanced efficiency. By employing a sitemap, you convey to Google the significance of specific pages on your site, while also furnishing pertinent […]
Tracking code does not get copied when you copy a step in a funnel or when you copy a page of a website, why? Parent Page: Cloning: Cloned Page: Reason: Each tracking code is tailored to a specific page, but users might encounter issues stemming from multiple tracking instances or events originating from incorrect pages. […]
There exist a pair of methods for relocating funnels and websites within the system. Importing Funnels & or Websites Via Share link Step 1: Make sure you are logged into your agency before clicking the share link. Step 2: Open a new tab, and “click” or “copy and paste” the link it into your browser […]
This article shows how you can show a popup on entering a website/funnel. Steps to make this work: 1. Open/Edit the funnel/website you’re working on. 2. Click on popup settings. 3. Under General Setting, go to Show popup on. 4. Select the Delay option. 5. Use the slider to choose from 1 to 60 seconds. […]
You can add custom meta tags to funnel and website pages by clicking the SEO Meta Data icon at the top of the builder. These tags are used by search engines to convey information and instructions to the search engine. For reference, here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags Example: you can […]
There are 3 levels of path associated with any funnel The client will publish the Step URL to its customers in a FB ad for e.g. On clicking the link, the backend will recognize the Step and based on the traffic migration will load either of the page within it, essentially redirecting to one of […]