There are 3 levels of path associated with any funnel

• Funnel URL –> This is the URL dedicated for a funnel which can be configured from the Settings. This will always load the first step in the funnel 

• Step URL –> Each Step has an URL associated with it to load its respective page. Can be configured from Publishing tab

• Page URL –> This will be very useful once we launch the A/B testing feature, this is coming soon!

• Presently, we’re limited to a single page per step. However, once the A/B testing feature is live, you’ll gain the ability to tailor traffic settings according to each page’s URL. This customization can be accessed via the Gear icon adjacent to the Edit page button, initiating the Settings modal for the respective page.

• Split Testing would work in the following way (This feature is coming soon!)

The client will publish the Step URL to its customers in a FB ad for e.g. On clicking the link, the backend will recognize the Step and based on the traffic migration will load either of the page within it, essentially redirecting to one of the page URL.