This article guides you through managing the default unsubscribe links in LC Email to help you stay compliant with email regulations and provide a smoother experience for your contacts. You’ll discover how to configure the default unsubscribe settings in your HighLevel and how to manually insert the link using a tag.
An unsubscribe link gives your contacts the option to stop receiving future emails from your business. This is a legal obligation under email compliance regulations such as the CAN-SPAM Act and GDPR. The LC Email system in the HighLevel supports compliance by automatically adding an unsubscribe link to your email footers—unless you manually turn it off.
Beyond best practices, unsubscribe links are a legal requirement under multiple international regulations. Failing to include them can lead to serious financial penalties.
Digital laws vary globally, but most countries mandate that marketing emails must include an opt-out (unsubscribe) option.
IMPORTANT: If a contact unsubscribes from an email list, they are exercising their right to erasure. As the data controller (the email sender), you are legally required to honor that request and stop processing or retaining their data.
Non-compliance with GDPR can lead to a fine of €20 million or 4% of your company’s annual global turnover, whichever is higher. Adding an unsubscribe link ensures that you:
HighLevel includes an unsubscribe link in all emails by default, but you can turn it off if you prefer to manually add your own link. To enable or disable the default link:
You can personalize the unsubscribe experience by customizing the text or destination of the unsubscribe link. Toggle “Include Unsubscribe Link” ON. Please note that the content of this message will automatically be added to all emails.
IMPORTANT: If you turn off the default unsubscribe link, you must manually include the unsubscribe tag {{unsubscribe}} in each email to remain compliant.
You can manually insert an unsubscribe link using a built-in tag if you prefer full control over placement or format.
Open the LC Email Builder (either in conversations or campaign or email template under Marketing Tab). Place your cursor where you want the link to appear and type or paste: {{unsubscribe}}. OR you can also use our default custom value called UNSUBSCRIBE LINK under EMAIL.
Please Note: When the email is sent, the {{unsubscribe}} tag will be automatically converted into a clickable link that lets the contact opt out.
Including more than one unsubscribe link in an email may confuse recipients and impact your branding. This section explains how HighLevel handles multiple unsubscribe links and best practices to avoid duplicate opt-out options.
HighLevel provides two ways to include an unsubscribe link in your emails:
What Happens If You Use Both?
If both are enabled in the same email:
Best Practice
To maintain a clean, professional appearance and avoid confusion use only one method per email.
Q: Is an unsubscribe link required in every email?
Yes. It is legally required. Either the default footer or the {{unsubscribe}} tag must be present in all LC Email messages.
Q: Can I change what the unsubscribe link says?
You can’t edit the default label from the {{unsubscribe}} tag, but you can customize the message around it or build a branded unsubscribe page.
Q: What if I remove the default and forget to add a manual tag?
Your email will send without an unsubscribe link, which is a violation of email compliance policies. This can result in the suspension of your sending ability.
Q: Will unsubscribe links work for both campaigns and manual emails?
Yes. Both types of emails support the unsubscribe feature, whether added manually or via the global setting.
Q: Can I track who unsubscribed?
Yes. You can view unsubscribed contacts in your contact list by filtering for the “Unsubscribed” status.
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