About the Integration

Store owners can now seamlessly publish and sync their products from their eCommerce stores to Facebook and Instagram Shop Catalogs. This allows them to sell on multiple channels and advertise directly from their catalog listings. With automatic inventory synchronization, they can maintain a single inventory while efficiently running ads across both platforms.

How to set up a Facebook or Instagram Shop?

Step 1: Create a Business Portfolio

It can be created at: business.facebook.com/. 

Complete Business Portfolio details after login.

Step 2. Create a Facebook Shop

Step 2.1. To start the Shop creation, go to All tools > Commerce in the left menu.

Step 2.2. Create a Shop by clicking on “Add account”

Step 2.3. Complete the Shop creation 

Step 2.4. Facebook page has to be created for the sales channel

Remember: Adding an E-commerce website as a category is mandatory while creating a Facebook Page for integration to work. If not added at this step, you can add later from About section in Facebook page

Step 2.5. Choose a Pre-created business portfolio or create a new business portfolio in this step

Step 2.6. Create a product catalogue and click Next. Complete all the steps and Submit by agreeing to TnCs.

Step 2.7. Facebook Shop Setup complete!!

Step 3. Create an Instagram Shop

Step 3.1. Click and open the created shop

Step 3.2. Add the Instagram sales channel by clicking on “Settings”

Step 3.3. Click on “Connect” to link to Instagram account to Shop

How to connect Facebook/ Instagram Shop to your HighLevel Online store?

Step 1: Enable feature via Labs

To use this feature, the Multiple Facebook Pages feature should be enabled from Labs which can be found under Sub-account Settings -> Labs

Step 2: Access Integration & First-time Connection

Step 2.1. Accessing Integration: Navigate to Sub-account Settings > Integrations > Facebook & Instagram to access the integration.

Step 2.2. First-Time Connection: For those connecting for the first time, store owners must link their Facebook account and grant the necessary permissions. 

Step 2.3. Connect Store Pages: After this, they can select the Facebook/Instagram Shop pages they wish to connect with their E-commerce Stores in the “Manage Pages” section.

Reconnection for existing Facebook/ Instagram integration users

1. This integration will be only available in the multiple Facebook feature, hence it should be enabled under Labs Section
2. In order to enable Shops, the users need to disconnect and reconnect the integration
3. Before re-connecting the integration, the LeadConnector integration should be removed on the Facebook side as well. It can be found under Facebook Profile > settings & privacy > Settings > Search for “business integrations”.
4. Upon connecting again, the Shops should get enabled
5. If the necessary scope is not present, then an error state will be shown that the Catalog Management is disabled

 

Step 3: Connect Facebook Shop Pages to Online Store

After selecting the desired shop pages, store owners can connect them to their online stores via the “Messenger Settings” within the Facebook and Instagram Integration card. The Shops tab will then display the chosen pages, which must be linked to their corresponding stores to enable product publishing and synchronization.

Step 4: Enable Product Syncing

Store owners have the option to enable or disable product sync for each page as required.

Product syncing from Store to Facebook shop catalogue:

How to run ads on catalogue Products in Facebook Shops?

Step 1.1. Click and open the created shop

Step 1.2. Go to Catalogue > Items

Step 1.3. Select the Products you want to run ads on and click on Advertise Set to setup ads

Important Notes & Tips:

• The Facebook Page should have Product Catalog connected to it, in order for the product sync to happen
• The Facebook Page should have the category called “E-commerce Website” in order for it to get listed in Shops section
• The Facebook Page categories can be managed by visiting the Facebook Page and then going to the “About” section of the page. Under “Contact and basic info”, Categories will be present
• The Facebook Page should be connected to a HighLevel store under Shops section, in order for the sync to take place
• Only one time products will get synced to Meta marketplace, Recurring products are not supported in Meta Marketplace
• If track Inventory is disabled or if the “continue selling out of stock” will set the inventory quantity to 999 as inventory is mandatory in Meta Commerce Manager.

Image Preview:

Preview of Facebook shop:

Preview of Instagram shop: