The Contact Engagement Score trigger allows you to automatically add contacts to a workflow based on their engagement level and specific criteria, enabling you to streamline actions based on their interactions and overall involvement.
Contact Engagement Score
This trigger enables you to sort contacts into a workflow using their Engagement Score and other key attributes. It streamlines tasks such as follow-ups, categorizing highly engaged contacts, and refining marketing strategies based on predefined criteria.
| Field Name | Description | Mandatory |
| Score | The engagement score of the contact. Filters are applied based on engagement criteria. | Yes |
| Business Niche | The business category associated with the contact, such as Education, Healthcare, etc. | No |
| Operator | Description |
| Equals to | Triggers if the score or field value equals the input value. |
| Greater than | Triggers if the score or field value is greater than the input value. |
| Greater than or Equal to | Triggers if the score or field value is greater than or equal to the input value. |
| Less than | Triggers if the score or field value is less than the input value. |
| Less than or Equal to | Triggers if the score or field value is less than or equal to the input value. |
| Is empty | Triggers if the field value is empty. |
| Is not empty | Triggers if the field value is not empty. |
| Contains Phrase | Triggers if the field contains the phrase entered. |
| Does not contain Phrase | Triggers if the field does not contain the entered phrase. |
In this case, the Contact Engagement Score trigger is designed to identify contacts with a score exceeding 195 who belong to the Education niche. Once a contact meets both conditions, they will be enrolled in the workflow to receive a follow-up email campaign.
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