The conversion metric serves as a crucial indicator of how well your marketing efforts drive revenue. A key aspect of this metric is the attribution window, which defines the period during which a customer’s action is credited to a particular marketing interaction.
Research suggests subscribers forget emails after 5 days, aligning with industry insights and ensuring a more accurate reflection of campaign impact.
Let’s explore how email attribution works through an illustrative example, using the default 5-day attribution window.
In this case, the revenue is credited to the email campaign since the purchase happened within the 5-day attribution window. However, if the customer were to complete the purchase on day 10, it would no longer be linked to the initial email.
Tailoring the attribution window and format improves your campaign analysis. Our platform gives you the flexibility to adjust timing and focus, enabling data-driven decisions for maximum impact. Test different settings, stay informed, and watch your marketing efforts drive real results.
Steps to save an element or layout: Step 1 | Navigate to the Marketing -> Email Marketing and open any Campaign/ Template Step 2 | Design the layout or element you want to save. Step 3 | Hover over the element or layout and click on the “Save” icon Step 4| Access the element under […]
Enhance the visual harmony between your website and emails by incorporating Google Fonts. This feature allows for greater design flexibility, helping you create more polished and cohesive email content. Important Considerations Before Adding Google Fonts to Your Emails While Google Fonts can improve the consistency of your branding, keep in mind that not all email […]
Discover how to reconnect with customers who may have missed your initial campaign by strategically resending the same content to maximize engagement. Research indicates that a large number of emails go unnoticed, creating an opportunity to capture attention the second time around. However, it’s crucial to strike the right balance—too many repeat emails can lead […]
What is an Email Conversion? An email conversion occurs when a recipient opens your email and completes a desired action—such as purchasing the promoted product—within the designated conversion period, also known as the attribution window. How Does Email Conversion Tracking Work? The example provided below demonstrates the functioning of email attribution. Please note: this scenario […]
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How to use Advanced Conditions for Smart List? For Example, If a Smart List named Marketing has 100 contacts when the email campaign is scheduled for January 30th. And before the scheduled date, 30 more contacts get added to that Smart List: On January 30th, the Smart List named Marketing will now have 130 contacts. […]
To import an email template from ActiveCampaign, first, log in to your ActiveCampaign account before proceeding with this guide. After logging in, follow the instructions provided in the ActiveCampaign Help section. Overview: Importing of email third-party providers like Active Campaign which provides email campaigns and templates. Here’s how you can import email from Active Campaign: […]
How to Hide Elements for Mobile and Desktop view 1. After creating the Email Template or Campaign, navigate to the drag-and-drop email editor view. 2. Edit the element and on hover, it will show the action to hide it on mobile or desktop. Previewing and Testing the email 3. Save the Email template or campaign, […]
To edit mobile styles in a drag-and-drop template The default styles in the Design Editor (Drag and Drop Editor) come with pre-set font sizes and line heights optimized for smaller screens. You can customize these settings further whenever needed. To modify mobile styles in a drag-and-drop template using the Design Editor, follow these steps: 1. […]