Store owners can now seamlessly publish and sync their products from their eCommerce stores to Facebook and Instagram Shop Catalogs. This allows them to sell on multiple channels and advertise directly from their catalog listings. With automatic inventory synchronization, they can maintain a single inventory while efficiently running ads across both platforms.
It can be created at: business.facebook.com/.
Complete Business Portfolio details after login.
Step 2.1. To start the Shop creation, go to All tools > Commerce in the left menu.
Step 2.2. Create a Shop by clicking on “Add account”
Step 2.3. Complete the Shop creation
Step 2.4. Facebook page has to be created for the sales channel
Remember: Adding an E-commerce website as a category is mandatory while creating a Facebook Page for integration to work. If not added at this step, you can add later from About section in Facebook page
Step 2.5. Choose a Pre-created business portfolio or create a new business portfolio in this step
Step 2.6. Create a product catalogue and click Next. Complete all the steps and Submit by agreeing to TnCs.
Step 2.7. Facebook Shop Setup complete!!
Step 3.1. Click and open the created shop
Step 3.2. Add the Instagram sales channel by clicking on “Settings”
Step 3.3. Click on “Connect” to link to Instagram account to Shop
To use this feature, the Multiple Facebook Pages feature should be enabled from Labs which can be found under Sub-account Settings -> Labs
Step 2.1. Accessing Integration: Navigate to Sub-account Settings > Integrations > Facebook & Instagram to access the integration.
Step 2.2. First-Time Connection: For those connecting for the first time, store owners must link their Facebook account and grant the necessary permissions.
Step 2.3. Connect Store Pages: After this, they can select the Facebook/Instagram Shop pages they wish to connect with their E-commerce Stores in the “Manage Pages” section.
After selecting the desired shop pages, store owners can connect them to their online stores via the “Messenger Settings” within the Facebook and Instagram Integration card. The Shops tab will then display the chosen pages, which must be linked to their corresponding stores to enable product publishing and synchronization.
Store owners have the option to enable or disable product sync for each page as required.
Product syncing from Store to Facebook shop catalogue:
Step 1.1. Click and open the created shop
Step 1.2. Go to Catalogue > Items
Step 1.3. Select the Products you want to run ads on and click on Advertise Set to setup ads
Important Notes & Tips:
Image Preview:
Preview of Facebook shop:
Preview of Instagram shop:
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