Understanding Funnel URL Paths in GoHighLevel: A Complete Guide
Updated February 19, 2025
Misconfigured funnel URLs in GoHighLevel can send traffic to the wrong step or page, breaking your conversion flow before it starts. This guide covers all three funnel path levels — funnel URL, step URL, and page URL — so you can route visitors correctly and set up for A/B split testing when it launches.
There are 3 levels of path associated with any funnel
- Funnel URL –> This URL is specifically designated for a funnel and can be customized in the Settings. It will always direct users to the first step of the funnel.
- Step URL –> Each Step has an URL associated with it to load its respective page. Can be configured from Publishing tab
- Page URL –> This will be very useful once we launch the A/B testing feature, this is coming soon!
- We currently can only have one page within a step. Once the A/B testing is launched, you will be able to configure the traffic based on the URL for each page. It can be configured from the Gear icon beside the Edit page button which opens the Settings modal for the page.
- Split Testing would work in the following way (This feature is coming soon!)
The client will publish the Step URL to its customers in a FB ad for e.g. On clicking the link, the backend will recognize the Step and based on the traffic migration will load either of the page within it, essentially redirecting to one of the page URL.
Step URL –> Page 1 URL or Page 2 URL
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