An abandoned cart happens when a shopper places items into their online cart but fails to finalize the purchase. This situation can arise from a range of factors, including interruptions, technical glitches, or hesitations regarding the transaction.
Automatic notifications for abandoned checkouts are essential for re-engaging potential leads and turning them into customers. By dispatching prompt reminders to users who have left items in their carts, you can entice them to return to your online store and finalize their purchases. This feature is key to boosting revenue and enhancing the conversion rate of your e-commerce business.
The automatic abandoned checkout notification feature is enabled by default for all businesses. This means that, without any additional action on your part, abandoned checkout emails will be sent to customers who have provided their email addresses and other details but did not complete the checkout process.
By default, the system sends notifications after 10 hours of cart abandonment. However, businesses have the flexibility to customize this timing to better suit their strategy. This setting is available under Payments -> Settings -> Notifications at the sub-account level.
Improve the impact of your abandoned checkout alerts by personalizing the email templates in the email template builder. Here’s how you can achieve this:
Make your abandoned checkout emails more visually appealing and personalized by using the shopping cart element available in the email builder. This allows you to dynamically display the products that are currently in the customer’s cart directly within the email content. This is useful for businesses that require a custom email template to display items in cart dynamically
If the default 10-hour timing for abandoned checkout notifications doesn’t align with your business strategy, you can change it. Simply navigate to Payments -> Settings -> Notifications and modify the timing to suit your preferences.
The default email template will be sent for all businesses without any additional steps required. The default email template used by the system looks like this, with the products getting dynamically displayed
To create an email notification for abandoned carts, store owners can set it up by following these steps: Step 1: Create a New Email Template This can be accessed in: Marketing > Emails > Email Templates > “New” CTA. You can create from a Blank template or from an existing Template. Step 2: Add Shopping […]
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