Growthable

How to Add Direct Checkout Links to Your GHL Email Campaigns

Updated March 5, 2025

Generic redirect URLs in email campaigns make it impossible to track which products are actually converting or personalise the checkout experience per item. By adding direct checkout links in GoHighLevel, you can assign a fully customised payment page to each product and see purchases reflected instantly in your campaign analytics.

Problem Statement:

Earlier, users were limited to using generic URL links for redirection, without the ability to personalize links for specific products.


What We Did:

  1. Users now have the ability to create direct payment links for individual products.
  2. Each product within the same campaign can have a fully customized checkout page.
  3. Purchases are instantly reflected in conversion tracking and campaign analytics.



Benefits:

  1. Easier setup and use of product elements.
  2. Improved tracking of conversion metrics.



How to Use:

  1. Navigate to the email marketing section.
  2. Create a new email campaign.
  3. Add a product element and select direct checkout.

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  1. Click the link icon next to the product to customize the checkout page.
  2. Modify the checkout page layout and save your changes.
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  1. Send test emails to ensure everything is working correctly.