Introduction:
Monitoring your emails is essential for being a responsible sender and understanding how recipients engage with your messages. Each campaign offers key statistics alongside in-depth insights.
The number of contacts that you requested to send emails
The number of emails SMTP was able to confirm were actually delivered to a recipient.
The total number of times your emails were opened by recipients.
The email recipient clicked on a link in the email, the CNAME record must be pointing to mailgun.org.
The email was not delivered as the recipient’s server is unavailable or their inbox is full.
The email was not delivered as the email address was not existent or blocked email address.
The total count of recipients who have opted out of receiving your emails. An unsubscribe event occurs when a recipient clicks the unsubscribe link included in the email footer. Note: Once a contact has unsubscribed, they cannot be sent emails unless a special request is made with valid reasoning, as they have intentionally chosen to opt out.
This happens when the API keys are not valid, the user needs to configure the valid API keys or the number of recipients that you sent emails to, who have malformed email addresses, or whose mail provider reported the address as invalid.
The number of recipients who have marked your email as spam.
There is a button named Load more statistics with the details of Recipients that delivered, opened, clicked, unsubscribed, spam, or failed.
Click on the Email step -> Click Statistics on the top right
Make sure that the date filter includes the date range you are looking for. When stats suddenly go missing, usually it’s because the stats are in the last year/month.
SMTP integration will show opened and clicked only, we will not be able to fetch delivered/bounced stats.
Only mailgun will be able to show full stats
Click on the Successful % to view more statistics
Steps to save an element or layout: Step 1 | Navigate to the Marketing -> Email Marketing and open any Campaign/ Template Step 2 | Design the layout or element you want to save. Step 3 | Hover over the element or layout and click on the “Save” icon Step 4| Access the element under […]
Enhance the visual harmony between your website and emails by incorporating Google Fonts. This feature allows for greater design flexibility, helping you create more polished and cohesive email content. Important Considerations Before Adding Google Fonts to Your Emails While Google Fonts can improve the consistency of your branding, keep in mind that not all email […]
Discover how to reconnect with customers who may have missed your initial campaign by strategically resending the same content to maximize engagement. Research indicates that a large number of emails go unnoticed, creating an opportunity to capture attention the second time around. However, it’s crucial to strike the right balance—too many repeat emails can lead […]
What is an Email Conversion? An email conversion occurs when a recipient opens your email and completes a desired action—such as purchasing the promoted product—within the designated conversion period, also known as the attribution window. How Does Email Conversion Tracking Work? The example provided below demonstrates the functioning of email attribution. Please note: this scenario […]
The conversion metric serves as a crucial indicator of how well your marketing efforts drive revenue. A key aspect of this metric is the attribution window, which defines the period during which a customer’s action is credited to a particular marketing interaction. Attribution Window Customization: Steps to Customize: Why 5 Days? Research suggests subscribers forget […]
Email Campaign now shines with a powerful new feature—showcasing your incredible products! Engage your audience like never before and leave a lasting impression. Including a product catalog in emails offers several key benefits: How to use Product Element in Email Campaigns? What does the future hold with Product Element?
How to use Advanced Conditions for Smart List? For Example, If a Smart List named Marketing has 100 contacts when the email campaign is scheduled for January 30th. And before the scheduled date, 30 more contacts get added to that Smart List: On January 30th, the Smart List named Marketing will now have 130 contacts. […]
To import an email template from ActiveCampaign, first, log in to your ActiveCampaign account before proceeding with this guide. After logging in, follow the instructions provided in the ActiveCampaign Help section. Overview: Importing of email third-party providers like Active Campaign which provides email campaigns and templates. Here’s how you can import email from Active Campaign: […]
How to Hide Elements for Mobile and Desktop view 1. After creating the Email Template or Campaign, navigate to the drag-and-drop email editor view. 2. Edit the element and on hover, it will show the action to hide it on mobile or desktop. Previewing and Testing the email 3. Save the Email template or campaign, […]