The list-unsubscribe header is a built-in “unsubscribe” option provided by major email services like Gmail and Outlook. When an email includes list-unsubscribe instructions in its header, recipients can easily opt out of your mailing list without having to locate the unsubscribe link within the email itself.
This feature follows deliverability best practices! It provides subscribers with a simple and secure way to unsubscribe, helping to minimize complaints while protecting your sender reputation. By offering this as an alternative, recipients are less likely to mark your emails as spam or file abuse complaints.
No, this cannot be disabled, as this is an RFC/industry standard.
The unsubscribe option is only shown for senders with a high reputation. This only works for some senders right now. We’re actively encouraging senders to support auto-unsubscribe — we think 100% should. We won’t provide the unsubscribe option on messages from spammers: we can’t trust that they’ll actually unsubscribe you, and they might even send you more spam.
So you’ll only see the unsubscribe option for senders that we’re pretty sure are not spammers and will actually honor your unsubscribe request. We’re being pretty conservative about which senders to trust in the beginning; over time, we hope to offer the ability to unsubscribe from more emails.
Steps to save an element or layout: Step 1 | Navigate to the Marketing -> Email Marketing and open any Campaign/ Template Step 2 | Design the layout or element you want to save. Step 3 | Hover over the element or layout and click on the “Save” icon Step 4| Access the element under […]
Enhance the visual harmony between your website and emails by incorporating Google Fonts. This feature allows for greater design flexibility, helping you create more polished and cohesive email content. Important Considerations Before Adding Google Fonts to Your Emails While Google Fonts can improve the consistency of your branding, keep in mind that not all email […]
Discover how to reconnect with customers who may have missed your initial campaign by strategically resending the same content to maximize engagement. Research indicates that a large number of emails go unnoticed, creating an opportunity to capture attention the second time around. However, it’s crucial to strike the right balance—too many repeat emails can lead […]
What is an Email Conversion? An email conversion occurs when a recipient opens your email and completes a desired action—such as purchasing the promoted product—within the designated conversion period, also known as the attribution window. How Does Email Conversion Tracking Work? The example provided below demonstrates the functioning of email attribution. Please note: this scenario […]
The conversion metric serves as a crucial indicator of how well your marketing efforts drive revenue. A key aspect of this metric is the attribution window, which defines the period during which a customer’s action is credited to a particular marketing interaction. Attribution Window Customization: Steps to Customize: Why 5 Days? Research suggests subscribers forget […]
Email Campaign now shines with a powerful new feature—showcasing your incredible products! Engage your audience like never before and leave a lasting impression. Including a product catalog in emails offers several key benefits: How to use Product Element in Email Campaigns? What does the future hold with Product Element?
How to use Advanced Conditions for Smart List? For Example, If a Smart List named Marketing has 100 contacts when the email campaign is scheduled for January 30th. And before the scheduled date, 30 more contacts get added to that Smart List: On January 30th, the Smart List named Marketing will now have 130 contacts. […]
To import an email template from ActiveCampaign, first, log in to your ActiveCampaign account before proceeding with this guide. After logging in, follow the instructions provided in the ActiveCampaign Help section. Overview: Importing of email third-party providers like Active Campaign which provides email campaigns and templates. Here’s how you can import email from Active Campaign: […]
How to Hide Elements for Mobile and Desktop view 1. After creating the Email Template or Campaign, navigate to the drag-and-drop email editor view. 2. Edit the element and on hover, it will show the action to hide it on mobile or desktop. Previewing and Testing the email 3. Save the Email template or campaign, […]